Choose Your Distribution Channel

Problem: Looking purely at pageviews might hide the fact that no one’s converting

Fix: Track demo requests or contact forms to ensure these pages actually drive revenue

Problem: High search volume doesn’t always indicate high-intent to buy; these keywords also come with monstrous competition

Fix: Focus on specific, high-intent terms even if search volume is low

Problem: Programmatic SEO can quickly become “spammy” if you just swap out a country name without unique content

Fix: Customize each page’s copy, referencing local business practices, logistical challenges, and use cases

Problem: Large-scale pSEO can break your site architecture if you don’t plan headings, internal links, and meta tags carefully

Fix: Use a consistent URL and content structure (like /best-tms-software/[city]) and well-structured headings for each location

Problem: Trying to rank everywhere for everything

Fix: Find your moat - a specific angle competitors can't easily copy or focus on regional expertise or industry-specific use cases

Problem: Every post sounds like, “Book a demo with us!” → People tune out

Fix: Offer educational or insightful content (frameworks, stories, data) that resonates, with a soft call-to-action at most.

Problem: Posting sporadically (3 times one week, then nothing for a month)

Fix: Commit to a regular cadence (e.g., 1-2 valuable posts/week). Consistency builds trust

Problem: Dropping posts and never replying to comments or DMs

Fix: Reply thoughtfully to comments, ask questions, and take high-value conversations to private chat

Problem: Obsessing over likes, ignoring whether the posts attract qualified leads

Fix: Track relevant outcomes: inbound demo requests, pipeline, or direct prospect mentions

Problem: Generic “leadership quotes” or random hot takes with no real expertise behind them

Fix: Own a unique angle tied to your actual domain knowledge provide real insights

Problem: Posting 60-minute webinar replays loses most B2B viewers after the first few minutes

Fix: Chop up webinars into short, topic-specific segments (3–5 minutes). Add chapters, timestamps, and clear intros/outros

Problem: Slick videos with fancy animations but no real info - buyers click away

Fix: Lead with value - Show actual product use cases, real stories, and actionable tips

Problem: Uploading three videos in a week, then going silent for a month confuses subscribers and the YouTube algorithm

Fix: Plan a regular cadence (weekly or biweekly). Pre-record a content backlog, if needed

Problem: Bland titles (“Product Feature #1”) and little to no description or tagging

Fix: Research relevant search terms (“How to set up XYZ in under 10 min”) and use compelling titles, tags, and thoughtful descriptions

Problem: Burning money on big-name conferences that are overcrowded or where your audience is barely present

Fix: Research niche industry over broad tech conferences where your ideal buyers (or their influencers) actually gather. Small events often bring more targeted visibility.

Problem: Relying on brochures and a sales pitch with no interactive elements

Fix: Offer hands-on demos, gamification, or consultative sessions that draw crowds

Problem: Getting hundreds of scanned badges but never nurturing them properly

Fix: Use an ABM-style follow-up plan, combining email, retargeting, and SDR outreach for warm leads

Problem: Assuming a fancy sponsorship or a big booth alone guarantees ROI

Fix: Still work the floor, do 1:1 meetings, deliver unique sessions/presentations - don’t just rely on logos

Problem: Expecting instant revenue from events while ignoring long-term deal influence

Fix: Track both event-sourced and event-influenced deals to capture the full impact of in-person engagement

Problem: Restricting reach with overly specific targeting

Fix: Start broader with smart bidding to gather conversion data

Problem: Sending all traffic to generic pages

Fix: Create intent-specific landing experiences or geo-specific pages for local market needs

Problem: Bidding on keywords without understanding buyer context

Fix: Map keywords to buying stage and intent; separate research-phase terms from purchase-ready keywords

Problem: Using only basic image ads or single placements

Fix: Leverage all available formats and placements; test full-size vertical videos, stories, and feed posts

Problem: Expecting quick wins and abandoning too soon

Fix: Commit to long-term brand building; run both conversion and awareness campaigns consistently

Problem: Using corporate stock images and traditional B2B messaging

Fix: Create scroll-stopping visual content; use simple illustrations and clear value propositions

Problem: Gating pricing and features behind forms

Fix: Be transparent about pricing and value proposition upfront; include pricing tiers and key features in ads or landing pages