Apty witnessed a 164% increase in their deal pipeline from Paid Search

Apty is a Digital Adoption Platform that helps enterprises optimise their business processes. The primary focus of Apty was digital engagement that helps users to navigate through software for completing their tasks. Apty combines the power of on-screen guidance with the time-saving automation of proactive process compliance. Every month, nearly 1 million users rely on Apty to learn web-based apps and excel in their jobs at leading companies.

Apty hired TripleDart to help them leverage their paid channels in PPC and paid social media to drive leads and revenue while also sticking to the budget. We helped Apty scale their Performance Marketing metrics by implementing a stepladder approach for both Paid Search and Paid Social. We started off with search Campaign Management, worked our way through building a LinkedIn Campaign Strategy and Managing the Capterra profile for Apty. As a result of our efforts, Apty increased 164% in deal pipeline from paid search.

How we did it:

• Prioritised Keyword Strategy to bring in high quality leads
• Practised retargeting strategy based on site navigation
• Keyword matrix covering ToFU, MoFU and BoFU
• Tested manual vs automated bidding strategies
• Tailored Conversion Rate Optimised landing Pages

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