A High-impact SaaS PPC Agency to Exceed SQL & ROI Targets

We're a results-obsessed performance marketing agency that transforms your ad spend into predictable pipeline growth and SQLs. Our AI-driven approach has helped hundreds of B2B SaaS companies scale their campaigns while saving on budgets and delivering measurable ROI 
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PPC Agency for leading SaaS companies

How TripleDart’s SaaS PPC Strategies Get You on a Hyper-Growth Trajectory

Win More Clicks with Smarter Keywords

We track every interaction, predict trends, analyze search behavior, and adjust bids in real time to focus on what converts

Stop Guessing with Your Ad Copy

We refine ad copy based on audience behavior and performance data to drive higher engagement

Close Deals, Not Just Clicks

We optimize for pipeline closure by using offline conversion signals from lead creation to closed-won stages

Show the Right Ad to the Right Person

We personalize creatives based on behavior and intent to keep ads relevant and compelling

Detect Anomalies Before They Drain Your Budget

We keep an eye out and flag unexpected spikes, dips, and trends early to prevent wasted ad spend

Stay One Step Ahead of Competitors

We analyze their ads and bidding strategies and find gaps you can pursue—so you never play catch-up
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100+ TripleDart's Tried & Tested Playbooks

generated

Millions in Pipeline

for our clients!  

Some of the best performance marketers and inbound strategists for SaaS are with the TripleDart team. Wonderful experience, and been working with them for almost a year. Great results delivered.
Srikrishna Swaminathan
Co-Founder and CEO
They understand our funnel problems from lead flow to revenue generation and provide excellent reporting. The weekly cadence helps us grasp campaign performances, and their ability to forecast spending and results is impressive. I highly recommend TripleDart to all SaaS Scaleups!
Michael Freeman
VP of Marketing
The team at TDD is extremely experienced with  management and scaling campaigns. We started with 0 spend and were able to scale to $100k spend in less than 4 months.Overall great pipeline was generated and converted.Their strength lies in campaign management and scaling as we learn.
Thomas Dong
VP of Marketing
The team at tripledart helped setup our initial demand gen efforts and helped get our pipeline flowing through google ads. With a few iterations, we were able to get close to a predictable pipeline.
Charanyan
Co-Founder
Folks at TDD are hard working, creative and technical experts. Really helped us structure and scale our paid campaigns efficiently.
Dhruv Wahal
AVP of Marketing
The TDD team feel like an extension of our own business, they are aligned with our goals, and I feel their success is our success. In an agency, you can't ask for much more!
Tom Price-Daniel
Chief Revenue Officer

Why we are the leading SaaS PPC agency

PPC is like football, and we’re Real Madrid.
In-house
Divided attention between PPC and other marketing channels
High cost of payroll coupled with time taken for employees to scale their work
New, untested team who might not have deep industry relationships
Relatively limited perspective since it’s just limited to you and your employee’s previous employers
TripleDart
Singular focus on generating high quality leads for your SaaS
No payroll related costs and minimal time needed to scale campaigns
Up-to-date, high-performing team with pre-existing relationship with AD platforms
Broader perspective thanks to exposure to multiple customers and industries
100K+
SQL's Generated
50+
Paid Media Clients
$10M
Monthly Budget
Management
30+
Inhouse Experts
Services

SaaS PPC Services

The one agency that knows the ins and outs of SaaS PPC.

Paid Search

We love mastering paid search for B2B SaaS every single day. It’s an undying habit.
That’s why hundreds of SaaS companies rely on us to drive business growth with paid search.
Our PPC experts work tirelessly to fine-tune your paid search campaigns and deliver sure-shot conversions. We use advanced tools and playbooks to ensure you get cost-efficient and time-efficient results.

Paid Social

Today, most key B2B decision-makers are active on social media platforms. At TripleDart, we run targeted and tailored paid social campaigns to help you connect with your ideal customers.
We combine creative content, copy, and precise audience selection to get you social conversions on platforms that matter most to your B2B SaaS business.
We use our passion for SaaS marketing funnels to get you optimum returns from paid social campaigns.

Ad Creative and Landing Pages

We realised long ago that SaaS ad creatives, copy, and landing pages aren’t just about a product or service; they represent your brand.
Yes, we optimise them for keywords and conversions, but we do so with a human touch so that your SaaS prospects stick around and read all the promotional messages there. Not just that, we do our bit to make every ad unique so it inspires prospects to buy your product.
Finally, our love for testing and experimentation ensures you get the best business outcomes.

Conversion Tracking and Reporting

Few SaaS PPC agencies realise that conversion tracking and reporting are as essential as the other parts of running a SaaS PPC campaign. And we are one of those few.
Our PPC team provides real-time insights and reports on all your ongoing campaigns. We then offer strategic inputs to improve every aspect of a given campaign.

Competitor and Industry Analysis

Getting ahead of your competitors requires you to learn about them. At TripleDart, we have well-defined processes and tools to track competitors' PPC campaigns.
Whether your competitor is trying a new ad format, has created a new landing page or is targeting a new audience segment, we keep a close watch and keep you informed.
We also track their keyword strategy, CTRs, and conversion rates to help you set the right goals for your SaaS PPC campaigns.

Campaign Strategy and Management

The good thing about how we run SaaS PPC campaigns here at TripleDart is that we focus on maximising conversions. Our SaaS PPC team takes full accountability for strategising and running your campaigns end-to-end.
We have a prompt, flexible, and iterative approach to SaaS campaign management. We always share a quick outcome analysis so we can continuously work on refining each campaign.
Services

SaaS PPC Services

The one agency that knows the ins and outs of SaaS PPC.

Paid Search

We love mastering paid search for B2B SaaS every single day. It’s an undying habit.
That’s why hundreds of SaaS companies rely on us to drive business growth with paid search.
Our PPC experts work tirelessly to fine-tune your paid search campaigns and deliver sure-shot conversions. We use advanced tools and playbooks to ensure you get cost-efficient and time-efficient results.

Paid Social

Today, most key B2B decision-makers are active on social media platforms. At TripleDart, we run targeted and tailored paid social campaigns to help you connect with your ideal customers.
We combine creative content, copy, and precise audience selection to get you social conversions on platforms that matter most to your B2B SaaS business.
We use our passion for SaaS marketing funnels to get you optimum returns from paid social campaigns.

Ad Creative and Landing Pages

We realised long ago that SaaS ad creatives, copy, and landing pages aren’t just about a product or service; they represent your brand.
Yes, we optimise them for keywords and conversions, but we do so with a human touch so that your SaaS prospects stick around and read all the promotional messages there. Not just that, we do our bit to make every ad unique so it inspires prospects to buy your product.
Finally, our love for testing and experimentation ensures you get the best business outcomes.

Conversion Tracking and Reporting

Few SaaS PPC agencies realise that conversion tracking and reporting are as essential as the other parts of running a SaaS PPC campaign. And we are one of those few.
Our PPC team provides real-time insights and reports on all your ongoing campaigns. We then offer strategic inputs to improve every aspect of a given campaign.

Competitor and Industry Analysis

Getting ahead of your competitors requires you to learn about them. At TripleDart, we have well-defined processes and tools to track competitors' PPC campaigns.
Whether your competitor is trying a new ad format, has created a new landing page or is targeting a new audience segment, we keep a close watch and keep you informed.
We also track their keyword strategy, CTRs, and conversion rates to help you set the right goals for your SaaS PPC campaigns.

Campaign Strategy and Management

The good thing about how we run SaaS PPC campaigns here at TripleDart is that we focus on maximising conversions. Our SaaS PPC team takes full accountability for strategising and running your campaigns end-to-end.
We have a prompt, flexible, and iterative approach to SaaS campaign management. We always share a quick outcome analysis so we can continuously work on refining each campaign.

We're preferred by the best in the business!

We help hundreds of SaaS businesses manage, monitor, and scale their Ads to get the best results for Ads spending.

Our SaaS PPC Process That Fuels Your Growth

1

Audience Segmentation

We map out your ICP and use first-party data to build targeted audience segments that drive real conversions

Keyword Research

We focus on high-intent search terms that bring in serious buyers, not just traffic that burns your budget
2
3

Competitor Research

We dig into what your competitors are up to, analyze their strategy, and find ways to help you outshine them

Campaign Strategy

Lead generation, pipeline acceleration, or brand positioning—we tailor ad creatives and messaging to match your objectives
4
5

Campaign Setup

We configure tracking, integrate with your CRM, and implement retargeting strategies to capture every valuable lead

Smart Testing Framework

Every campaign goes through systematic testing, so we can optimize performance before scaling your spend
6
7

Continuous Optimization

We track, analyze, and refine in real-time—adjusting bids, improving targeting, and eliminating inefficiencies

Multi-Channel Expansion

We align paid search, social, and display ads to create a seamless funnel that nurtures and converts
8
1

Audience Segmentation

We map out your ICP and use first-party data to build targeted audience segments that drive real conversions
2

Keyword Research

We focus on high-intent search terms that bring in serious buyers, not just traffic that burns your budget
3

Competitor Research

We dig into what your competitors are up to, analyze their strategy, and find ways to help you outshine them
4

Campaign Strategy

Lead generation, pipeline acceleration, or brand positioning—we tailor ad creatives and messaging to match your objectives
5

Campaign Setup

We configure tracking, integrate with your CRM, and implement retargeting strategies to capture every valuable lead
6

Smart Testing Framework

Every campaign goes through systematic testing, so we can optimize performance before scaling your spend
7

Continuous Optimization

We track, analyze, and refine in real-time—adjusting bids, improving targeting, and eliminating inefficiencies
8

Multi-Channel Expansion

We align paid search, social, and display ads to create a seamless funnel that nurtures and converts

Ad Platforms We Use to Drive SaaS Success

Linkedin Ads

Linkedin
  • Four out of five LinkedIn members influence business decisions
  • To capture stakeholder attention, you need to use expertly crafted ad campaigns
  • Partner with TripleDart, that’s managed over $5M to fuel growth for brands like CleverTap, Singlestore, Airbase, and Helpshift
Learn more

Google Ads

Google ads
  • The Google Ads ecosystem is changing rapidly. But we have your back
  • Launch ads that outrank your competitors, get maximum visibility and capture high-intent buyers
  • We’ve managed $60+ million in ad spend for 100+ clients to become one of the best-performing Google Ad agencies in the world
Learn more

Meta & Instagram Ads

Meta
Instagram
  • Tap into a combined user base of over 3 billion active monthly users
  • Amplify your message with data-driven targeting, creative design, and persuasive copy
  • Benefit from a lower CPM, and our experience in maintaining a 1:4 Return on Ad Spend
Learn more

Bing Ads

  • Unlock hidden opportunities with lower CPCs and less competition
  • Reach high-value decision-makers through intent-driven keywords and smart bidding
  • We’ve helped our clients capture premium leads on Bing with effective audience targeting
Learn more

The Unique Advantages of SaaS-Focused PPC

Illustration

SaaS-Centric Campaign Insights

Buyer journeys are longer and more convoluted than other industries. Each market requires crafting a funnel that applies to the buying behavior and objections of the buyer. We’ve worked with 100+ SaaS clients, which has given us tons of insights on how to fine-tune campaigns for higher conversions at every stage of the funnel. By continuously testing, learning, and adapting our strategies, we know what works best to nurture leads and drive qualified traffic.
Illustration

Agile mindset for Rapid Growth

SaaS companies need speed. Any agency that works to grow a SaaS business must align or adapt with internal company developments such as product releases, feature updates, and the changing competitive landscape. At TripleDart, we approach PPC with an agile mindset, meaning we don’t wait for quarterly reviews to make changes—we optimize daily. Our agile approach helped several businesses increase trial sign-ups, book demos, increase brand awareness with the right ICPs.
Illustration

We focus on what matters for SaaS

SaaS companies have unique KPIs—customer acquisition cost (CAC), churn rate, and lifetime value (LTV), to name a few. AT TripleDart, we also track PPC metrics such as spend to pipeline, spend to revenue, ROAS, payback period to efficiently manage and budget your campaigns We build our PPC strategies around these metrics to ensure we’re driving high-value leads that convert into long-term customers.
Illustration

Alignment with SaaS Sales Cycles

Understanding SaaS sales cycles is key to successful PPC campaigns. We know how to tailor PPC campaigns that align with each phase of the SaaS sales funnel. Whether you're focused on acquiring new leads at the top of the funnel or nurturing them through the decision-making process, we ensure every ad targets the right stage. Our strategies adapt to changes in your sales pipeline, allowing us to focus on driving more qualified leads at each step.

Our Track Record of Successful SaaS SEO Case Studies

CleverTap

CleverTap was struggling to generate quality MQLs that transitioned into paying customers. By fully owning CleverTap’s paid ad operations, TripleDart delivered results that redefined its pipeline strategy. The strategy consisted of a comprehensive set of SEM and Paid Social campaigns.
40%
Increase in MQL-SQL ratio
20%
Decrease in cost per SAL
READ CASE STUDY

Airbase

Airbase partnered with TripleDart Digital to revamp and diversify its digital marketing efforts. TripleDart focused on expanding channel diversity to reduce reliance on Google Ads, creating engaging ad content to drive conversions, and continuously optimizing to ensure sustained ROI.
6x
Pipeline growth 
2x
Increase in MQLs
READ CASE STUDY

Teamed

Multiplier approached TripleDart to partner and execute strategic account-based marketing (ABM) for their TAM in North America and APAC geographies. We personalized marketing campaigns tailored to the pain points of each identified account and devised a Sales and Marketing Alignment Playbook that outlined shared goals, processes, and communication protocols.
100%
SOM penetration in less than a quarter
$400k
In pipeline generated at $20k spend in 2 months
READ CASE STUDY

Fincent

Fincent partnered with TripleDart to build their paid efforts from scratch to improve visibility and pipeline value. Through a vicious experimentation and optimization cycle, our campaign managers were able to adapt quickly and freeze the calendars of Fincent’s Sales Team.
140% 
Increase in revenue in a quarter
168%
ROAS within three quarters
READ CASE STUDY

Your Search for an Enterprise PPC Agency Ends Here!

Experienced B2B PPC strategists who’ve worked with 100+ B2B SaaS companies
Customized B2B PPC strategies based on your goals and industry
Weekly/Monthly/Quarterly reports and bi-weekly calls
Real-time dashboard to monitor growth and ROI
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Access to cutting-edge technology & tools

Frequently asked questions about SaaS PPC Agency

What is a SaaS PPC agency?

A SaaS PPC agency is an agency that helps SaaS companies build, optimize and manage business Ad spend to drive pipeline growth and MRR. The agencies handle various paid advertising channels such as Google Ads, Bing Ads, social media ads (Facebook, LinkedIn, Instagram etc)

When is the right time to hire a PPC agency for your SaaS?

If you feel that your SaaS needs a push in terms of pipeline generation, and you:

1. Understand that hiring in-house will include high costs in terms of looking for the right people, time to-scaling performance, and employee operational costs.
2. But still want to onboard the best folks to get results.
3. Are prepared to invest a minimum of $8,000 each month.
4. And want a one-stop solution to get all your marketing needs fulfilled.

If you resonated with the points above, we feel you should start shopping around for SaaS PPC advertising firms or to get in contact with us to see if we can help😊

Advantages of hiring a SaaS PPC Agency (Why Your Business Needs a SaaS PPC Agency)

Running PPC campaigns is time-consuming and complicated. Working with an agency gets you access to PPC experts with years of experience who can scale your ad campaigns quickly so you can be sure that your ads reach the right people who buy your products.

How do you choose the right PPC agency for your SaaS company?

When hiring an SaaS PPC agency, it's essential to consider key factors for success. Look for industry experience matching your business, assess their track record through case studies, ensure they offer robust support, and prioritize transparency in pricing and flexibility. These steps will help you find the right agency to enhance your business's online presence and growth.

How a SaaS PPC Agency can help optimize your campaigns

PPC advertising can cover a huge amount of traffic, but if you're new to it, it is easy to burn a lot of money and get very little returns. That's where the SaaS PPC Agency's experts step in. They help optimize the keywords and targeting your campaigns run for, help manage budgets, and share detailed reports -- ensuring your CPLs drop and you get more business.

Best Practices for Working with a SaaS PPC Agency

As the cost to acquire new customers has shot up in the last few years, SaaS PPC advertising agencies have become an important partner to many businesses, providing expert support to ideate and create successful campaigns.

Here are some things to keep in mind:
1. Establish clear expectations in terms of campaign objectives, business goals, creative direction, budget, and timeline.
2. Make sure all parties agree to deadlines and deliverables before starting a project.
3. Set up regular meetings or check-ins for updates and feedback opportunities.
4. Listen to the agency's recommendations and feedback.
5. Be honest about what you can do, what you cannot do, and any potential changes that may arise throughout the project.

How much does a SaaS PPC agency cost?

The price of SaaS PPC agencies varies from agency to agency. For example Tripledart's price starts from $3500/month for paid media operations flat fee and no hidden % spend. It is important to have complete transparency over the cost and ensure that there are no hidden charges on the Ad spend before signing up with agencies