Increasing Click-to-Lead by 20% and ROAS by 92%

Overview

Ascend Now is a premium education platform for school and incoming college students, offering assistance with "IB," "SAT," "IGCSE," "AP," and college counseling. They have been an active client of TripleDart Digital since September, with 9 months of collaboration months, and rely on our paid media management services.

Our Approach

For Ascend Now, TripleDart’s focus was on increasing revenue and ROAS while maintaining the same budget. This meant increasing the efficiency and predictability of their campaigns and focusing on things that generate quick results.

Here’s how we did it.

Reducing Spend Spillover: We started by analyzing the existing campaigns to identify areas where the budget was being inefficiently utilized. By reducing spend spillover, we ensured that every dollar spent contributed effectively to the campaign goals.

Optimizing Keywords: To refine the campaign focus, we removed redundant keywords and incorporated more relevant ones. This adjustment helped in targeting the right audience more accurately, thus improving the overall campaign efficiency.

Segregating Ad Groups into Categories: We organized ad groups into specific categories, which allowed for more granular control over the campaigns. This segmentation enabled us to tailor ads more precisely to different segments of the target audience, leading to higher engagement and conversion rates.

Shifting Focus from Clicks to Conversion Events: We transitioned the campaign optimization focus from clicks to conversion events. Starting with high-volume events such as 'add to cart' and progressively optimizing towards purchase events, we continuously adjusted bids to maximize conversion efficiency.

Passing Offline Conversions for Better Optimization: To enhance campaign performance further, we started passing offline conversion data back into the ad platforms. This integration allowed for better optimization based on actual conversion data, leading to improved campaign outcomes.

Our Results

Our strategic approach yielded significant improvements for Ascend Now over the last six months.

20% Increase in Click-to-Lead Rate: By refining targeting and optimizing keywords, we increased the click-to-lead rate, driving more high-quality traffic to the client's site.

25% Increase in MQL%: Through improved segmentation and messaging, we boosted the percentage of marketing-qualified leads, ensuring a higher quality lead flow.

60% Increase in Lead to SQL Conversion: Enhanced targeting and ad optimization significantly increased the conversion rate from leads to sales-qualified leads.

92% Increase in ROAS: By reducing inefficiencies and focusing on conversion events, we nearly doubled the return on ad spend, making the campaigns significantly more profitable.

Take a look at the numbers we generated.

Final Thoughts

Ascend Now’s success story shows the importance of strategic paid media management. Our targeted approach to optimizing campaigns, focusing on relevant keywords, and refining ad groups led to remarkable improvements in key performance metrics.

We are the market leaders in Paid Media Management and can take your business to new heights 
in the shortest time. Contact us today and let’s discuss how to make you succeed in the digital realm.