Bytebeam Witnesses a Staggering 9X Growth in Impressions And 2.3X Increase in Clicks

Overview

Bytebeam is an IoT platform that caters to the needs of all business sizes. From connecting, monitoring to managing all your IoT platforms, it helps you do it all. Users get to collect data for all the devices connected to Bytebeam and get notified via alerts in case there is an issue with any of their IoT devices. This robust device management solution offers end-to-end encryption and user authentication, therefore securing all the data collected from the devices.

Objective

Bytebeam reached out to TripleDart for its three crucial services - SEO, content and design. The objective was to help them increase their blogs for traffic and improve website page visibility through continuous drills of on-page optimization.

Challenges

With considerable experience as an IoT device management solution, Bytebeam focused majorly on building a platform that collects and assesses data for its users. But in an attempt to do so, they struggled to keep up with their competitors for visibility and relevant traffic.

Post a detailed audit, the SEO team at TripleDart realized that Bytebeam wasn’t using their blog section to its full potential. As a result, their website missed out on targeted traffic that was likely to convert.

Considering this, the TripleDart team worked on improving existing pages like blogs and feature landing pages, and conducted an on-page optimization exercise to boost brand visibility on SERPs.

Strategy

• We targeted the BOFU and traffic driving keywords, to bring in more targeted traffic on the website.
• Our team created content, designed, and optimized the Feature Pages on the website for better brand visibility.
• We even conducted a regular on-page optimization exercise where we improved metatags, made blogs more keywords oriented, and more.
• We also implemented the practice of Technical SEO Optimization for the older blogs to boost website performance.

Client Metrics