Flosum’s Success Story with TripleDart’s Comprehensive PPC Services

Services

Flosum is a leading platform designed for Salesforce DevOps, data backup, and security orchestration. Their solutions offer speed, security, and efficiency, making them an essential tool for Salesforce developers and administrators.

The Challenges

Flosum approached TripleDart Digital with several significant challenges:

• Inconsistent PPC Performance: Historically, Flosum's paid marketing efforts were inconsistent, with frequent pauses for analysis and optimization. For that they had the option for either building an experienced in-house marketing team or approaching experts like us. They chose the latter.
• Turnover and Budget Issues: Frequent turnover and budgetary constraints further complicated their marketing efforts, preventing sustained, effective campaigns.
• Strategic Planning: Flosum lacked a comprehensive, long-term strategic plan. This led to them opting for whatever new solution that is presented on the internet and that hindered their ability to make data-driven decisions and set the right goals.

Our Strategy

TripleDart Digital provided comprehensive PPC management services to address Flosum's challenges and elevate its digital marketing efforts.

1 – Targeted Approach and Search Campaigns

We focused on search campaigns across all keyword themes, including brand, product, and competitor keywords, ensuring comprehensive coverage and increased visibility. Using that data, the next focus was on geographic expansion. Initially targeting North America (NA), we expanded the campaigns into new regions such as Asia-Pacific (APAC) and Europe, Middle East, and Africa (EMEA). This broadened Flosum’s reach and potential customer base by relying on factual data.

2 – Addressing Tracking and Landing Page Issues

Flosum has a few legacy issues in its marketing pipeline that were hindering their marketing efforts. One major problem was with the HubSpot Calendar, which kept losing the tracking data. Our team quickly identified that issue and supported Flosum to ensure that they had consistent access to accurate and reliable data. 

The next focus for our team was on the landing page experience. We helped Flosum improve the LP content and their UI/UX. Furthermore, we helped align the content better with specific ad groups, and all this enhanced the overall user experience and made the landing pages more effective in converting traffic.

3 – Ad Group Structuring and Messaging

We focused on 2 areas:

• Ad Group Optimization: We restructured the ad groups for better performance and efficiency, ensuring that each ad group was targeted and relevant.
• Improved Messaging: Collaborating closely with the Product Marketing Manager (PMM), we refined the ad copy to improve relevance and effectiveness, which helped in attracting more qualified traffic.

4 – Meeting Process Optimization

Increased traffic would lead to more conversions, but there were a few lags within the “book a meeting” process for Flosum. We optimized it to effectively convert the increased traffic and improve the conversion rates significantly.

5 – Strategic Planning and Integration

On the strategic front, we focused on 2 things: 

• Strategic Calendars and Projections: We developed strategic calendars and projections to plan quarters ahead, ensuring that Flosum could meet its set goals and make informed decisions.
• Backend Integration: We integrated Looker Studio with Salesforce reports, providing seamless and detailed reporting to track campaign performance and make data-driven adjustments.

The Results

The partnership between Flosum and TripleDart Digital led to remarkable improvements in their digital marketing performance:

• Increase in Opportunities: The number of opportunities created increased from 2 to 16, showcasing the effectiveness of the targeted campaigns and strategic optimizations.
  
  

• Geographic Expansion: Successfully expanded the reach from North America to APAC and EMEA, broadening the potential customer base and driving global growth.

Client Feedback and Future Prospects

Flosum has expressed satisfaction with the substantial improvements in their PPC performance and strategic planning. They are committed to continuing their partnership with TripleDart Digital to further optimize their digital marketing efforts and achieve even greater success.

Final Thoughts

TripleDart Digital's tailored PPC strategies and comprehensive approach have empowered Flosum to overcome their digital marketing challenges, achieve significant growth in opportunities, and establish a stronger presence in the Salesforce DevOps market. By addressing specific challenges with targeted engagement, efficient resource allocation, and continuous optimization, TripleDart Digital has played a pivotal role in Flosum's journey toward digital marketing success.

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TripleDart Digital has the expertise and innovative strategies to elevate your digital marketing efforts. Connect with us today and experience the difference.