Multiplier scaled their conversion volume by 50% by collaborating with TripleDart for Paid Media and SEO Strategies

Multiplier is a leading global employment platform that manages employment, payroll & compliance for International Teams.

Multiplier resourced the services at TripleDart Digital to help them increase their traffic through SEO, Content Marketing and to manage Paid Marketing. Since partnering with TripleDart, Multiplier has seen a200% increase in their organic traffic along with a50% increase in the Conversion volume within a span of 3 months. Given that their website is fairly new and has less authority, the long tail keyword and content approach helped us to effortlessly leverage the desired results. Besides this, we also used targeted BOFu keywords to grasp the attention of prospects from the APAC and US markets.

On the Paid Marketing front, we worked on a multichannel strategy to position the brand and acquire qualified MQLs. Furthermore, we developed a landing page strategy focusing predominantly on demo conversions. We also executed a review generation (G2, Capterra) and media buying campaign across the technology space that meets relevant ICPs.

How we did it:

• Longtail keyword and Content approach
• On-Page Optimization
• SEO Focussed Content
• Structured Google Ads
• Multichannel Paid Social Strategy
• Landing Page Strategy

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