How TripleDart Scaled Netcore’s Global Market Presence and Improved ROI

Overview

Netcore is a comprehensive marketing technology company that helps marketers connect customer data across various channels and systems. They enable targeted segmentation and deliver meaningful experiences through digital channels like Web, Email, App Notifications, WhatsApp, SMS, and RCS.

With a strong presence in India, Netcore aimed to expand into global markets, particularly in SEA, MEA, GCC, and EU regions, via paid search.

The Main Challenge

TripleDart Digital (TDD) managed Google Ads campaigns for Netcore for 12 months, aiming to enhance their global market presence and improve ROI.

Despite its strong brand in India, Netcore faced challenges in building its brand presence overseas and finding effective positioning in new markets.

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They had the following issues:

• Limited brand recognition in SEA and MEA regions.
• Unclear positioning and differentiation in global markets.
• Need for effective keyword strategies and optimized campaigns for new regions.
• Requirement to improve the volume and quality of SQLs (Sales Qualified Leads) from EU.

TripleDart’s Solutions

TripleDart developed and implemented an adaptive strategy to holistically address the main challenges for Netcore. Here are a few details:

Leveraging Learnings from India: The biggest advantage for Netcore was its established presence in the Indian market. They didn’t have to work from scratch and already had a general idea of what works and what doesn’t. All that was needed was to tailor their successful strategies for their target markets and start.

Landing Page Revamp: We revamped multiple landing pages tailored to each region, highlighting Netcore’s strong differentiators and features. This helped create a compelling value proposition for potential customers in SEA, MEA, GCC, and EU.

Simplified Campaign Structure: In many cases, simplicity is the answer. We restructured the campaign strategy for regions with lower volumes and budgets by personalizing ad copies. A lower budget meant that we could not work on specific targets, so we shifted our focus to the ad group level to establish both relevance and engagement.

Competitive Campaign Analysis: We researched competitor campaigns and focused on competitors where Netcore had a clear advantage. This targeted approach helped in crafting more effective ad campaigns.

Improving Ad Strength and Quality Scores: By working on ad strength and quality scores, we improved CTRs (Click-Through Rates) and overall Quality Scores, resulting in better ad performance.

Performance Max (PMax) Campaigns: We created PMax campaigns, allocating less than 5% of the budget. These campaigns significantly impacted Remarketing Lists for Search Ads (RLSA) and improved the base for retargeting efforts.

The Results

TripleDart’s strategic approach yielded impressive results across different regions:

SEA Region:

• Scaled Book Demos: Increased from 7 to 39 in three quarters.
• IQLs (Initial Qualified Leads): Grew from 3 to 12.
• Pipeline Growth: From $0 to $100k with a budget of less than $15k.
• Reduced CP-SQL (Cost Per Sales Qualified Lead): Decreased from $12k to $4k in three months.

India:

• Improved SQLs: Increased from 20 to 35.
• Reduced Cost per SQL: Dropped from $1.2k to $750.

Overall:

• ROI: Achieved an ROI of 1:4 from Q1 to Q3.
• Average Deal Size: Increased from $4.1k to $6.2k.

Here’s a comparison of Netcore’s performance in India and overseas for the four quarters they engaged with TripleDart:

Key Takeaways

Netcore’s example demonstrates the effectiveness of a well-rounded digital marketing strategy in expanding global market presence and improving ROI. By leveraging successful strategies from the Indian market, revamping landing pages, simplifying campaign structures, and focusing on competitive advantages, TripleDart significantly enhanced Netcore’s lead generation and revenue growth across new regions.