Pazcare tripled their Conversions in just two quarters of partnering with TripleDart

Pazcare is a platform dedicated for corporates to custom design the Health Insurance and healthcare benefits for their employees. The Pazcare team identified a crazy demand for Group Health Insurance for SMBs and wanted to direct their supply accordingly.

As a high-growth yet dynamic team, Pazcare reached out to TripleDart to partner for their Paid Marketing efforts. Their goal was to improve the conversion rate of the Pipeline generated. This involved scaling the lead flow while still meticulously handling the quality of leads. Within just two quarters, Pazcare tripled their SQLs and Conversions, this spiked their Revenue significantly.

The TripleDart team was not glad with just a hunky dory job and wanted to spice things up. Hence, we broke down the Campaign Structure to align them for Tier 1 and Tier 2 cities. This resulted in better focus on key locations and enabled the team to gauge the demographics of the engagement. We also set a threshold for Cost per Acquisition and played around with it using various bidding strategies to leverage highly qualified leads at minimal spend

How we did it:

• Prioritised Keywords that leveraged quality leads
• Launched Product Specific Landing pages to improve Conversions
• Revamped Ad copies to align with Keyword Matrix
• Dedicated Campaign structure based on Key locations
• Tested varied bidding strategies to reduceSpend and leverage better leads

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