How TripleDart Increased Rezolve.ai’s Organic Traffic by 99% and Leads by 136%

Overview

Rezolve.ai is an innovative player in the IT sector that provides cutting-edge solutions designed to streamline and enhance operations. The business has been in the game since September 2016 and has rapidly become a notable name in the industry. Currently, it’s seeking to expand its digital footprint and improve its market reach.

The Challenge

Despite having a strong product and good initial traction, Rezolve.ai faced challenges in increasing organic traffic and converting existing traffic into relevant leads. The client had several non-brand pages that attracted decent traffic. However, they failed to convert visitors into leads.

Rezolve.ai had the right content, but what good is it if it’s not reaching the right people? They needed expert help for SEO optimization and conversion to boost their online presence effectively and generate effective results.

Here are the objectives TripleDart identified with Rezolve.ai’s team.

Increase Total Organic Traffic: Aim to significantly boost the number of clicks from organic search results.

Improve Lead Submissions: Enhance the conversion rate of traffic to contact submissions through targeted content and optimized calls to action.

TripleDart’s Strategy

TripleDart Digital devised a multi-faceted approach to address Rezolve.ai's challenges:

Content Strategy Overhaul:

We focused initially on bottom of the funnel (BOFU) content to capture existing demand, gradually expanding to top of the funnel (TOFU) and middle of the funnel (MOFU) topics to build awareness and nurture potential leads.

Content Audit and Optimization:

The team conducted a comprehensive audit to prune irrelevant content and optimize existing pages. This included adjusting meta tags, enhancing internal linking, and refining content to better match user intent.

Technical SEO Adjustments: 


TripleDart worked on improving site health by conducting technical audits and disavowing spammy backlinks. This ensured the site's credibility and search engine ranking.

Conversion Rate Optimization (CRO): 


TripleDart worked with Rezolve.ai to make their site more attractive. We introduced dynamic side GIF banners, contextually relevant CTA banners, and exit-intent popup banners to different page themes. A more attractive and exciting website meant greater conversion in leads.

Results

The strategies implemented by TripleDart Digital yielded remarkable results within six months:

• Achieved a 105% increase in clicks from organic search. Before partnering with TripleDart, Rezolve.ai did fairly well in the organic search results. In August, they had around 2460 which increased to 5057 in March.
• Rezolve.ai saw a 136% increase in contact form submissions. They had 19 leads in August, which TripleDart Digital increased to 45 by March. This highlights TripleDart Digital’s success in enhancing lead generation and engagement with the target audience.

Client Feedback

Rezolve.ai has expressed significant satisfaction with the results.

"We are finally seeing the benefits of all the efforts we have put into this project for the past 5 to 6 months."

They appreciate the insights provided by TripleDart Digital and are optimistic about continuing this upward trend.

Final Thoughts

Through strategic SEO enhancements and targeted conversion optimization, TripleDart Digital has not only helped Rezolve.ai increase its digital traffic but also significantly improved its lead conversion rates. This case study exemplifies the power of a well-rounded digital marketing strategy and sets the stage for continued success in Rezolve.ai's future endeavors.

Next Steps

Rezolve.ai plans to increase content production velocity to capitalize on the successful strategies implemented, pending the resolution of internal budget adjustments for the upcoming quarters.