Optimizing PPC and Development Services for a 60% Increase in Revenue Per Lead.

Overview

Vajro is a Shopify app that helps businesses convert their Shopify web store into a mobile app. Their primary market includes SMB and MM ecommerce businesses using Shopify, with plans ranging from $99 to $999. The client engaged with TripleDart from July 2023 to April 2024 and used the following services.

• PPC
• Copy
• Creatives
• Development

Our Approach

TripleDart Digital believes in providing a tailored approach to all its clients. Our solutions are designed to focus on the lowest-hanging fruits first and keep building on small successes to create a major impact. Here’s what we did for Vajro.

Analyzed Targeted Demographics

We started by analyzing Vajro's current campaigns to identify gaps and optimize performance. The primary focus was Facebook ads, so we focused more on targeting high-performing locations and demographics for quick results. Our main aim was to use targeted techniques and attractive marketing collaterals for better engagement on Facebook. We worked together with the client to eliminate waste, and prioritize efficiency, and we were able to quickly generate results that could sustainably take the brand to the top.

Segmented Campaigns

Our main challenge was better campaign management. For that, the TripleDart team ran selected campaigns in parallel. This approach facilitated easier budgeting and tracking, allowing for a more granular focus on metrics and ensuring that each campaign segment was highly relevant and effective.

An Agile Approach to Marketing

We experimented on Facebook to come up with the most effective campaign for Vajro and skyrocket their conversion. Each iteration had its goals derived from the previous experience and all these efforts synchronized to create a laser-focused, effective, and most importantly, quick campaign.

Revamped Creatives for Message Refinement

To better resonate with Vajro's target audience and highlight their unique value propositions, we revamped the ad copy and landing page messaging. Crafting messages that directly addressed the needs and pain points of potential customers, we tailored content to the industry and audience, ensuring that our ads were both attention-grabbing and persuasive, leading to higher engagement and conversion rates.

Top-of-Funnel (TOF) Interest Generation & Brand Awareness

We focused on generating top-of-the-funnel interest and increasing brand awareness through engaging content and micro-products:

Quiz Engagement: We used an interactive quiz on Vajro's website to engage users and introduce them to the brand. The quizzes were developed to help customers identify their main pain points or take their opinions on the pressing issues. This cemented Vajro as an authority in the Shopify domain and helped generate better-quality leads.

ROI Calculator: Finances are often the major issue for any business owner. Our ROI calculator allowed users to get an idea of how exactly can Vajro help them in terms of hard numbers. This proved to be an amazing addition as it allowed Vajro to connect with many dormant prospects again and add them back to the funnel.

E-books: Distributed interesting e-books to generate early and low-intent leads that the sales team could nurture.

Targeted Experimentation

Our design team developed various creatives tailored to different stages of the marketing funnel, ensuring a consistent and compelling visual narrative. We optimized targeting by focusing on the following:

• Age segmentation
• Demographic targeting
• Company size (employees and revenue)
• Shopify users and similar service users
• Retargeting audience targeting
• Geographic targeting
• Lookalike audiences

This comprehensive targeting strategy helped us identify and scale the most effective audience segments, driving higher engagement and conversion rates.

Our Results

Our tailored approach quickly started showing its results. In the beginning, Vajro found it challenging to streamline their new user acquisition and with us, they were able to achieve the following metrics.

• Increase in overall M1 Revenue & ROAS by ~50% within the same budget.
• Improvement of 40% in M1 ICP ROAS.
• A 60% increase in the overall revenue per lead.

Here’s a simple breakdown of the difference we created for Vajro.

Final Thoughts

Vajro’s success story indicates how powerful the right creatives can be for a business. Our team’s focus on development and creatives resonated with Vajro’s goal and they even doubled down their focus on development towards the end of our engagement.

Your business too can unlock its potential and see incredible month-over-month growth and efficiency. Contact TripleDart today and start experiencing digital marketing at its finest.