• Essential tech stack for 1:1 targeting on LinkedIn:
  • Use LinkedIn’s Matched Audiences API and tools like Demandbase One for automated audience updates and engagement data.
  • Integrate content syndication, sales engagement, website personalization, and analytics tools for a comprehensive ABM strategy.
• Ideal ways to use LinkedIn's targeting for the best quality leads:
  • Target specific companies, decision-makers, and influencers using account targeting and job titles.
  • Utilize interest, behavior data, and retargeting strategies to engage high-quality leads.
• Targeting strategies that drive sales results:
  • Implement website and engagement retargeting to capture interested users.
  • Use contact/company targeting and lookalike audiences to reach known contacts and similar prospects.
• What's working best in 2024 and what's changed:
  • Personalized content, video ads, and AI-driven targeting are most effective.
  • Enhanced targeting capabilities and increased use of advanced analytics for campaign optimization.
• Sales collaboration and Handover Framework:
  • Define clear handover criteria and maintain a continuous feedback loop between marketing and sales.
  • Regularly review account data and engagement scores, and collaborate on joint account planning.
• Key metrics to measure ABM campaigns:
  • Measure pipeline and revenue growth from target accounts.
  • Track engagement metrics, journey analytics (volume, value, conversion, velocity), and overall account progression.

Final thoughts

With the latest trends and best practices in 2024, this session will empower you to optimize your LinkedIn Ads campaigns, improve lead quality, and enhance your overall marketing strategy. Don’t miss out on this chance to elevate your enterprise marketing approach and achieve greater success. Secure your spot today!