Discover performance marketing terms.
AARRR metrics, or pirate metrics, analyze business performance focusing on customer satisfaction and profitability.
Annual contract value reflects the average contract value over one financial year for such multi-year contracts.
Annual recurring revenue (ARR) forecasts yearly earnings for companies selling subscriptions, vital for financial planning.
The average revenue per user (or ARPU) is the measurement of the average income that your company earns from each customer/ active user.
Learn how to create an effective buyer persona for your business. Understand your ideal customer's traits, pain points, incentives & more.
Track Contracted Annual Recurring Revenue (CARR) to better plan your strategies and resources. Learn more about this financial metric here.
How efficient are your marketing efforts? Cost per MQL can help you understand the effectiveness of your marketing strategies.
Customer Acquisition Costs (CAC) represent the total money spent by a SaaS company to acquire new clients.
Customer churn rate is the percentage of customers that unsubscribed or stopped using your services/ product during a period of time.
Customer lifetime value helps you evaluate your customer acquisition, retention, and marketing strategies. Learn more about CLV here.
Businesses spend a lot of money to retain clients through customer service, customer engagement, technologies such as chatbots, training, etc.
Deal velocity measures the time from drafting a contract to signing, a key metric in understanding sales efficiency.
In lifecycle marketing, you cater to each user by meeting them at their specific customer journey.
MQL to SAL conversion rate calculates the percentage of people successfully converting from MQLs to SALs. Know more about this marketing metric here.
Declining employee productivity? Implement marketing automation to boost productivity and achieve next-level growth.
B2B Marketing Qualified Leads (MQLs) are evaluated prospects matching your criteria, ready to be passed to sales for conversion
Monthly Recurring Revenue (MRR) is your predictable monthly income from active subscriptions, excluding one-time costs.
The payback period is the time it takes for a project to reach breakeven, where there is neither profit nor loss.
Lead generation has evolved into pipeline marketing, which considers the complete sales funnel in terms of revenue.
Simplify software development processes with PaaS. Learn about PaaS, its workings, and how it benefits businesses.
A product achieves product-market fit when it resonates with the target demographic, driving growth and revenue.
Leads who have seen the product's value through a free trial or freemium model are considered Product Qualified Leads (PQLs).
Do you follow a product led go to market strategy? If not, kickstart your journey now with the basics of product-led GTM strategy.
In digital and mobile advertising, return on ad spend (ROAS) is a key performance indicator (KPI).
Think of SaaS magic number as the performance metric that indicates your efficiency. Click to learn more about this magic number.
Are you tracking your company’s profitability? Here’s how the sales efficiency ratio can help you create a better sales process and boost your revenue.
A sales-qualified lead depicts a person who is ready to buy your product/ service. This person is aware of your product and is in the decision-making stage.
Building an efficient sales process isn’t enough in SaaS. Track the sales velocity metric to make faster sales and win over the competition.
Discover how (SLAs) establish clear expectations between service providers and customers, safeguarding service quality, reliability, and performance.
How effective are your customer acquisition efforts? Find out by tracking your signup-to-customer rate.
Are you converting enough signups to PQLs? This key performance indicator can help you keep a track. Find out more.
Explore Subscription Revenue Gross Margin, its calculation, and its importance in SaaS businesses.
Learn about Total Addressable Market - a metric that helps SaaS businesses estimate the maximum revenue generated from a specific market.
Tracking the financial health of your business is crucial. Click to learn more about the what, how, and why of Total Contract Value.
Total Subscription Bookings can help you gauge your potential for future revenue growth. Learn more about the importance of this metric in SaaS.
Value-based pricing is an effective pricing strategy. Learn more about this pricing strategy and its importance in SaaS.
Setting benchmarks for conversion rates? Track the Visitor-to-Signup Rate to compare conversion rates against competitors. Learn more about the metric here.
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