PPC
How to Set-up a Project in Ahrefs
February 6, 2025
Adding campaign-level prices in Google Ads is a practical way to showcase your products more effectively. This approach allows you to display prices for specific product categories, making it easier for potential customers to find what they need and driving engagement with your ads.
By utilizing campaign-level price extensions, you can enhance your ads with clear pricing information that meets users' search intent.
Understanding how to use ad extensions, like price extensions, can make a significant difference in your advertising strategy.
Properly setting up these extensions at the campaign level helps you highlight the range of products you offer while capturing user interest right away.
Adding campaign-level prices in Google Ads is a smart move. By doing this, you can provide clear pricing information to potential customers. This can lead to better clicks and conversions.
Remember, it's important to regularly track your impressions and adjust your pricing strategy based on performance data.
Keep an eye on how different price levels impact your overall results.
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To create price extensions, go to your Google Ads account. Select the campaign where you want to add the extension. Click on “Extensions” and then “Price extension.” You can input the items you want to feature, set their prices, and link them to specific landing pages.
Effective examples of price extensions include showcasing services like haircuts, event tickets, or branded products. For instance, a salon might list a haircut for $30 and a color treatment for $70. This provides clear information to users, helping them make quick decisions.
Start by navigating to the specific campaign. Click on “Ads & extensions” and then “Extensions.” Choose “Add extension” and select “Price.” Fill in details like the item name, price, and description. Afterward, review and save your changes.
You can include promotion assets by selecting "Promotion Extensions" in your Google Ads account. Describe the promotion and set conditions, like dates or minimum purchase amounts. This helps draw attention to special deals and can increase engagement.
To modify your budget, go to the campaign you want to change. Click on the “Settings” tab. Here, you can adjust your daily budget. Remember to save your changes to apply the new budget.
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