How to Analyze and Compare Google Image Search vs. Web Search Clicks in Search Console

For digital marketing professionals, understanding the nuances between Google Image Search and Web Search performance is essential for optimizing digital strategies. The Google Search Console provides a robust platform to analyze and compare these metrics, allowing businesses to fine-tune their online presence and leverage image search as a strategic asset.

This tutorial walks you through the process of analyzing and comparing Google Image Search clicks versus Web Search clicks using the Google Search Console.

Step-by-Step Tutorial

1. First, select the 'Search results' option to get started.

2. Next, choose 'Search type: Web' to refine your search.

3. Then, select the 'Compare' option to view comparisons.

4. Afterward, choose from the dropdown options presented.

5. Proceed by clicking the dropdown for more options.

6. Now, click again to further refine your choices.

7. Following that, confirm your selection by clicking 'Apply.'

8. Subsequently, adjust settings by clicking here.

9. Finally, set the number of visible rows by selecting '500.'

Conclusion

Analyzing and comparing Google Image Search clicks against Web Search clicks in Search Console provides invaluable insights into your site's SEO performance. By understanding these metrics, B2B marketing professionals can optimize both image and web content to align with user behavior and search trends, thus driving more targeted traffic to their sites.

This process not only helps track the effectiveness of SEO strategies but also assists in identifying opportunities for growth in the digital marketplace.

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