SEO

How To Analyze Mobile & Desktop Traffic Using Google Search Console

Akshay Krishnan
|
January 12, 2025
How To Analyze Mobile & Desktop Traffic Using Google Search Console

Contents

Google Search Console is an essential tool for marketers who want to understand their website's performance on Google Search. It provides insights into how users interact with your site across different devices, helping you optimize for both mobile and desktop traffic.

This tutorial will guide marketing professionals through the process of analyzing mobile and desktop traffic using Google Search Console, ensuring you leverage this data for strategic decision-making.

Step-by-Step Tutorial on How To Analyze Mobile & Desktop Traffic Using Google Search Console

1. Let's start! Click on 'Search results' to view your traffic sources.

1 Click on "Search results".

2. Next, select 'Add filter' to refine your results.

2 Next up, click on "Add filter".

3. Then, choose a specific filter to apply.

3 Click on the element.

4. Following that, select the relevant radio option for specification.

4 Next up, click on the element.

5. Proceed by clicking 'Apply' to confirm your filters.

5 Click on "Apply".

6. Now, switch to mobile traffic by clicking on 'Device: Mobile'.

6 Click on "Device: Mobile".

7. Next, use the 'Compare' button for a side-by-side analysis.

7 Click on "Compare".

8. Then, open the dropdown and select 'Desktop' for comparison.

8 Once that's done, click here.

9. Continue with the next dropdown for more comparative choices.

9 Click here.

10. Lastly, choose 'Mobile' for additional insights.

10 Click on the element.

11. Finalize by clicking 'OK' to apply settings and complete the setup.

11 Following that, click here.

12. Finally, click OK to apply comparison settings and complete the setup.

12 Click here.

Conclusion

By following these steps, you can effectively analyze and compare mobile and desktop traffic using Google Search Console. This knowledge allows you to make informed decisions about optimizing your website for different devices, enhancing user experience, and boosting your SEO performance.

With these insights, you can tailor your content and marketing strategies to better meet the needs of your audience.

Book an introductory call to explore how TripleDart can support your SaaS marketing goals. Click here.

Frequently asked Questions

How can I differentiate mobile and desktop traffic in Google Search Console?

Use the 'Device' filter within the Search Results report to segment traffic data by device type, allowing for a detailed comparison between mobile and desktop performance.

What metrics should I focus on when analyzing traffic in Google Search Console?

Key metrics include clicks, impressions, click-through rate (CTR), and average position, which provide insights into your site's visibility and user engagement across devices.

How often should I review mobile vs. desktop traffic data?

Regular analysis, such as monthly reviews, is recommended to track performance trends and make timely adjustments to your SEO strategy.

Can I export traffic data from Google Search Console for further analysis?

Yes, you can export data into formats like CSV or Google Sheets for more comprehensive analysis and reporting.

How do I improve mobile performance if my site has a high bounce rate on mobile devices?

Focus on mobile optimization strategies, such as improving site speed, enhancing the mobile user interface, and ensuring content is easily accessible on smaller screens.

Akshay Krishnan
How To Analyze Mobile & Desktop Traffic Using Google Search Console
Akshay is a B2B SaaS SEO specialist with 4 years of experience helping startups and scaleups in the SaaS industry grow their online presence. At TripleDart, he oversees SEO and content operations for his clients, making sure that every strategy is well-executed and aligned with business goals.

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