How to Build a HubSpot Email List

Building an email list in HubSpot can significantly enhance your marketing efforts.

One effective way to build this list is by using strategies that target your audience through content marketing and engagement on social media. Your contacts are not just names in a database; they represent real people who want meaningful connections with your brand.

You can leverage HubSpot’s tools alongside your CRM to create permission-based lists that comply with current best practices.
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By focusing on attracting individuals who genuinely want to receive your content, you’ll establish a solid foundation for ongoing customer relationships.

Understanding the needs of your target industry can help you craft messages that resonate, driving engagement and growth.

Step-by-Step Tutorial on How to Create HubSpot Email Lists for Segmentation

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1. Navigate to the 'Lists' section to begin.

• Start by logging into your HubSpot account.
• Access the 'Contacts' menu and select 'Lists' to manage your contact lists.

2. Start creating a new list by clicking 'Create list.'

• In the 'Lists' dashboard, click on 'Create list' to initiate the process of forming a new email list.

3. Proceed with 'Next' to move forward in the creation process.

• Choose whether you want an 'Active' or 'Static' list depending on your needs. Active lists update automatically based on criteria, while static lists remain fixed.

4. Continue by adding filters, click 'Add filter.'

• Define the criteria for your list by adding filters. This allows you to segment contacts based on different data points such as location, behavior, or interactions.

5. Narrow your criteria by selecting 'Form submissions.'

• You can select specific interactions like form submissions to further narrow down your list.

6. Further refine by choosing 'Webinar Registration 9.'

• Specify additional criteria, such as specific webinars attended, to enhance the precision of your list.

7. Make sure to save your list configuration.

• After setting your criteria, save the list to preserve your configuration.

8. Next, head to 'Workflows' for further actions.

• Use workflows to automate actions based on your segmented lists, such as sending targeted emails or following up with specific contacts.

Conclusion

Building a HubSpot email list is essential for your marketing success. Start by focusing on people who want to hear from you.

Using tools from HubSpot, you can create forms that blend with your website design. This makes it easy for visitors to sign up.

Monitor your list regularly. Check for inactive contacts and clean your list to maintain quality.