How to Conduct Content Gap Analysis Using Ahrefs

Conducting a content gap analysis is a crucial step in improving your website's SEO performance.

Using Ahrefs, you can discover untapped keyword opportunities that your competitors are ranking for but you are not. This process allows you to identify gaps in your content strategy, which can lead to increased organic traffic and better search engine rankings.

By analyzing your competitors' keyword rankings, you can evaluate their visibility in search results and the traffic they receive. You will also learn about keyword difficulty (KD), search volume, and search intent for the keywords that matter most to your audience.

Step-by-Step Tutorial on How to Conduct Content Gap Analysis Using Ahrefs

1. Type your domain into the search bar and hit the search icon to get started.

2. Next, click on the ‘More’ option to proceed.

3. Select 'Competitive Analysis’ option.

4. Enter Your Domain and Competitors

• In the Competitive Analysis tool, input your website’s domain and those of your competitors. If you're unsure about your top competitors, Ahrefs can suggest them based on keyword overlap.

5. Show Keyword Opportunities

• Click on the "Show keyword opportunities" button to generate a list of keywords your competitors rank for, but you don’t. This report highlights potential areas for content improvement.

6. Filter and Export Data

• Apply filters to exclude irrelevant terms and focus on keywords that offer significant opportunities. Exclude brand names and irrelevant topics, and adjust the competitor's position settings to refine your list. Export this refined data for further analysis.

7. Analyze and Implement

• Use the data to identify both domain-level and page-level content gaps. Create new content or enhance existing pages to cover these gaps, ensuring your content strategy is aligned with audience needs and search intent.

Conclusion

Conducting a content gap analysis using Ahrefs can significantly enhance your online presence. By identifying untapped topics, you can create high-quality content that meets user needs.

Remember, content creation does not stop after a single analysis. Embrace a mindset of continuous improvement. Regularly revisit your content strategy to adapt to new trends and changes.