RevOps

How to Connect HubSpot to Google Ads

Jayakumar Muthusamy
|
January 12, 2025
How to Connect HubSpot to Google Ads

Contents

Connecting HubSpot to Google Ads can greatly improve your marketing efforts. By linking these two powerful tools, you can manage your advertising campaigns more effectively and gain valuable insights into how your ads perform. This integration allows you to sync leads, track conversions, and optimize your strategy to reach your target audience.

In this article, you will find a straightforward, step-by-step tutorial on how to connect HubSpot to Google Ads. This will not only streamline your advertising process but also enhance your ability to measure success.

Whether you are new to these platforms or looking to improve your existing setup, you’ll find useful information to guide you.

With the right setup, you can leverage HubSpot's CRM features alongside Google Ads, helping you create more effective campaigns. Get ready to transform how you manage your advertising efforts.

Step-by-Step Tutorial on How to Connect HubSpot to Google Ads

1. Begin by clicking on the Marketing section.

1 Click on the element.

2. Now, proceed to click on the Ads section underneath.

2 Next up, click on "Ads".

3. Next, go ahead and click to connect your ad accounts to HubSpot.

3 Click on "Connect ad accounts to HubSpot".

4. Choose the Google Ads option by clicking on it.

4 Click on the element.

5. Continue by signing into your Google Ads account.

5 Afterwards, click on "Sign into Google Ads".

6. Then, click on the email address displayed to proceed.

6 Click on "jk@tripledart.com".

7. Click on the button to further proceed with your actions.

7 Click on the element.

8. Confirm your action by clicking on the provided button.

8 Click on the element.

9. Click on 'Connect Account(s)' to sync your accounts.

9 Click on "Connect account(s)".

10. Click on 'Connected ad accounts' to view details.

10 Click on "Connected ad accounts ()1".

11. Next, advance by clicking on 'Next: Sync Leads'.

11 Following that, click on "Next: Sync Leads".

12. Click on 'Next: Add Pixels' to continue.

12 Click on "Next: Add Pixels".

13. After all settings are adjusted, click on 'Select a pixel'.

13 Once that's done, click on "Select a pixel".

14. Confirm your selection by clicking on the appropriate checkbox.

14 Click on the element.

15. Complete the setup by clicking 'Go to ads'.

15 Click on "Go to ads".

Conclusion

Connecting HubSpot to Google Ads is an important step for your marketing strategy. This connection allows for better alignment between your marketing and sales teams, offering insights into which campaigns are driving the most valuable leads. To take your SaaS marketing strategy to the next level, consider leveraging this integration for more targeted advertising efforts.

Book an introductory call to explore how TripleDart can support your SaaS marketing goals.

Frequently asked Questions

Can I use a Google Ads manager account to connect with HubSpot?

No, only individual Google Ads accounts can be connected to HubSpot. Manager accounts are not supported for direct integration.

What permissions are required to connect Google Ads with HubSpot?

The user must have Publish access to the ads tool in HubSpot and Admin access to the individual Google Ads account.

How do I troubleshoot connection issues between HubSpot and Google Ads?

Ensure that ad blockers are disabled, check user permissions, and verify that the Google Ads account is not a manager account. For further issues, consult HubSpot's troubleshooting guide.

Can I track Smart Campaigns from Google Ads in HubSpot?

No, HubSpot cannot track or report on Smart Campaigns. You must switch to Expert Mode in Google Ads for supported tracking.

What benefits do I gain from connecting HubSpot to Google Ads?

The integration allows for enhanced tracking of offline conversions, improved ad optimization through CRM data, and streamlined ad management within HubSpot.

Jayakumar Muthusamy
How to Connect HubSpot to Google Ads
Jayakumar is the Co-Founder and Head of Revenue Operations at TripleDart, where he leads the development of scalable marketing engines and Marketing & Sales Operations for B2B businesses. Jayakumar is dedicated to helping B2B companies with demand generation and streamlining their sales processes to enhance sales closure rates.

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