RevOps

How to Create Custom Properties in HubSpot

Jayakumar Muthusamy
|
January 12, 2025
How to Create Custom Properties in HubSpot

Contents

Custom properties in HubSpot are essential for tailoring your CRM to meet your specific needs. Creating these properties allows you to capture unique information that helps streamline your processes, making your data more relevant and actionable. With the right custom properties, you can enhance your HubSpot experience and improve your customer interactions.

In this article, you'll find a straightforward, step-by-step tutorial on how to create custom properties in HubSpot. This guide will help you understand the process clearly, allowing you to optimize your use of HubSpot tools and forms effectively.

Whether you’re managing contacts, companies, or deals, knowing how to customize your properties is crucial for a powerful CRM experience.

By harnessing the power of custom properties, you can take full advantage of HubSpot’s features, moving beyond default properties to meet your unique requirements.

Step-by-Step Tutorial on How to Create Custom Properties in HubSpot

1. Start by Navigating to the Settings Icon

From your HubSpot dashboard, click on the settings icon located in the top navigation bar.

1 Click on the element.

2. Next, Go to 'Properties' from the Menu

In the left sidebar menu, find and click on 'Properties' to access the properties management section.

2 After, click on "Properties".

3. Then, Click 'Create Property' to Proceed

Locate the 'Create property' button in the upper right corner and click on it to start creating a new property.

3 After that, click on "Create property".

4. Now, Choose 'Contact Information' from 'Select Group'

Choose the appropriate group for your property, such as 'Contact Information,' by selecting it from the dropdown menu.

4 Click on "Select group".

5. Following this, Select the 'Field Type' Option

Decide on the field type that best suits the data you wish to collect, such as text, number, or dropdown.

5 Click on "Field type".

6. Afterward, Specify by Choosing 'Number' as the Field Type

If applicable, select 'Number' as your field type to store numeric data.

6 Following that, click on "Select a field type".

7. Finally, Confirm and Create Your Custom Property

Review your settings and click 'Create' to finalize the creation of your custom property.

7 Click on "Create".

Conclusion

Creating custom properties in HubSpot is essential for tailoring your CRM to fit your unique business needs. These properties allow you to capture specific information relevant to your workflows.

By defining these properties, you can improve your reports. You can track data that matters most to your organization. This makes it easier to measure success and adjust strategies when needed.

Keep in mind that creating too many properties can lead to duplicate records. To avoid this, regularly review your properties and ensure they are accurately set up. Organizing properties well will streamline your processes.

When you customize properties effectively, you enhance not just data collection but also how you interact with customers. You can use this data to improve client relationships and make informed decisions.

Utilizing custom properties is not just about collecting data; it's about using that data strategically. It empowers you to better understand your audience and create more effective marketing efforts. By leveraging these tools, you set your team up for greater success.

Book an introductory call to explore how TripleDart can support your SaaS marketing goals.

Frequently asked Questions

What types of data can I store using custom properties in HubSpot?

Custom properties in HubSpot can store a variety of data types including text, numbers, dates, dropdown selections, and more, depending on the field type you choose during the creation process.

Can I edit custom properties after they are created?

Yes, you can edit existing custom properties in HubSpot, including their labels and descriptions, but some attributes like internal names and field types may have limitations once set.

How do I decide which custom properties to create in HubSpot?

Determine your business needs and goals, and identify the data you need to track that isn't captured by default HubSpot properties. This will guide you in creating relevant custom properties.

Is there a limit to the number of custom properties I can create in HubSpot?

The number of custom properties you can create depends on your HubSpot subscription level, with higher tiers offering more flexibility.

Can I use custom properties in HubSpot workflows and reports?

Yes, custom properties can be utilized in workflows for automation and in reports for data analysis, making them a powerful tool for enhancing your business operations.

Jayakumar Muthusamy
How to Create Custom Properties in HubSpot
Jayakumar is the Co-Founder and Head of Revenue Operations at TripleDart, where he leads the development of scalable marketing engines and Marketing & Sales Operations for B2B businesses. Jayakumar is dedicated to helping B2B companies with demand generation and streamlining their sales processes to enhance sales closure rates.

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