PPC
How to Set-up a Project in Ahrefs
February 6, 2025
If you're running paid campaigns, accessing performance data is crucial for optimizing your strategy.
In Google Analytics 4 (GA4), you can easily download reports that show how well your paid campaigns are doing. This allows you to analyze key metrics, such as clicks and conversions, which can help you make informed decisions for future campaigns.
To get started, navigate to the relevant section in GA4 where your campaign data is displayed.
You can customize the report to filter by specific campaigns, sources, or mediums. This customization makes sure you're looking at the data that matters most to you and your advertising goals.
Once you have set your filters, downloading the report is just a few clicks away.
With these insights, you will be better equipped to enhance your marketing efforts and drive better results.
Downloading paid campaign performance data in GA4 provides valuable insights. You can assess how your campaigns are performing and where to improve.
By regularly checking your paid campaign metrics, you can make better decisions. Adjust your strategies based on the data to improve your results.
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To view paid campaign performance in GA4, access the Traffic Acquisition Report. This report shows how users come to your site, allowing you to compare paid search with other traffic sources. You can analyze metrics like sessions, views, and conversions to gauge campaign success.
To download a Google Ads performance report, link your Google Ads account to GA4. Then, navigate to the Analysis tab and select the relevant report. You can customize the report to include key metrics before exporting it in your preferred format.
The Campaigns Report is ideal for tracking your paid campaigns' effectiveness. This report displays campaign names and key metrics like conversions, sessions, and engagement. By reviewing this data, you can determine which campaigns are performing well.
To check the performance of a specific product, go to the Ecommerce Reports section if you've set up ecommerce tracking. You can filter the product dimensions to see how individual items perform within your paid campaigns. This helps inform your advertising strategies.
If paid social media traffic is missing, ensure that your campaigns are tagged correctly. Use UTM parameters for tracking. In GA4, check that data import settings are accurate and that your social media account is linked correctly to capture the traffic.
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