PPC
How to Set-up a Project in Ahrefs
February 6, 2025
When managing your Google Ads, it’s crucial to ensure that your search ads are not unintentionally appearing on the Display Network.
This can lead to wasted ad spend and missed opportunities for higher ROI.
To achieve your business goals, focus on optimizing your campaign settings, including targeting, ad relevance, and quality score.
A low click-through rate (CTR) can indicate that your ads are not appealing to your audience. By improving your ad rank and landing page experience, you can enhance engagement and conversion rates.
Understanding how your PPC campaign operates across different networks, and adjusting your settings accordingly, ensures that you get the most out of your ad budget.
Effective conversion tracking will help you measure the success of your campaigns. This data allows you to make informed decisions on cost-per-click (CPC) strategies and ad spend.
Consistently monitoring your campaign performance and quality scores will protect your budget and position your ads for better exposure and impressions.
Following these steps will ensure that your ads are only displayed on Google’s Search Network, thereby optimizing your campaign’s effectiveness and budget allocation.
By restricting your Google Ads to the Search Network, you can better control your advertising spend and improve the ROI of your campaigns. This setup helps target potential customers more effectively by appearing in search results rather than across less targeted display placements. For tailored support in refining your SaaS marketing strategy, consider connecting with a specialist.
Book an introductory call to explore how TripleDart can support your SaaS marketing goals.
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To prevent your ads from appearing on the Display Network, deselect the Display Network option in your campaign settings. This ensures your budget is solely focused on search results.
The Display Network can lead to your ads appearing on less relevant websites, which may not align with your targeting strategy and could dilute your ad spend effectiveness.
After updating your settings, monitor your campaign performance reports to ensure there are no impressions or clicks from the Display Network sections.
Restricting ads to the Search Network enhances targeting precision, ensuring your ads reach users actively searching for relevant keywords, thus improving conversion rates.
Yes, you can use Google Ads Editor to bulk edit campaign settings across multiple campaigns, ensuring consistency in your network targeting preferences.
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