How to Remove Audience Expansion in GDN

Audience Expansion in Google Display Network (GDN) is a feature designed to broaden your reach by targeting a larger audience than initially specified. While it can be beneficial for some campaigns, it might not align with the precision targeting goals of every B2B marketer.

This tutorial guides you through the process of removing Audience Expansion from your GDN campaigns, ensuring your ads reach only the intended audience.

Step-by-Step Tutorial on How to Remove Audience Expansion in GDN

1. Start by selecting the campaign you wish to modify.

• Access your Google Ads account and navigate to the "Campaigns" tab.
• Select the campaign you want to adjust by clicking its name.

2. Next, access the ad group settings.

• Within the selected campaign, locate the "Ad Groups" tab.
• Click on the ad group you wish to modify.

3. Then, proceed to edit the ad group targeting.

• In the ad group view, find and click on "Edit" to access targeting settings.
• Navigate to the "Targeting" section where you can manage audience settings.

4. Ensure to deselect the 'optimized targeting' option.

• Look for the "Optimized Targeting" checkbox and ensure it is unchecked.
• This action prevents Google from extending your reach beyond your selected audience.

5. Finally, save your changes.

• Click the "Save" button to apply your changes.
• Review and confirm the modifications to ensure that Audience Expansion is disabled.

Conclusion

By following these steps, you can refine your targeting strategy in Google Display Network and focus on reaching your most relevant audience. Removing Audience Expansion helps control your ad spend and improve campaign efficiency by preventing ads from being shown to unintended audiences.

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