RevOps

How to Send Offline Conversions from HubSpot to Google Ads

Jayakumar Muthusamy
|
January 21, 2025
How to Send Offline Conversions from HubSpot to Google Ads

Tracking your marketing success involves more than just clicks and impressions. If you want to connect online efforts to real-world sales, understanding how to send offline conversions from HubSpot to Google Ads is essential. This process lets you measure the full impact of your advertising campaigns so you can optimize them for better results.

In this tutorial, you'll learn the step-by-step process to set up offline conversion tracking, allowing you to import valuable data from HubSpot directly to Google Ads. This connection helps improve the effectiveness of your ads by providing insights into customer interactions beyond digital channels.

As you implement these steps, you'll see how to enhance your marketing strategy for maximum impact.

Step-by-Step Tutorial on How to Send Offline Conversions from HubSpot to Google Ads

1. Start by selecting 'Ads' from the main menu.

1 Click on "Ads".

2. Then, navigate to 'Events' to continue.

2 Next, click on "Events".

3. Go on and choose the 'Create' option next.

3 Click on "Create".

4. Subsequently, opt for 'Event' from the dropdown.

4 Once that's done, click on "Event".

5. Afterward, proceed to 'Search ad accounts'.

5 After that, click on "Search ad accounts".

6. Now, select 'TripleDart - Agency (441-734-7444)' from the list.

6 Click on "TripleDart - Agency (441-734-7444)".

7. Next, enable the option for 'Lifecycle stage change'.

7 Click on "Lifecycle stage change".

8. Then, choose 'Marketing Qualified Lead' as the category.

8 Click on "Marketing Qualified Lead".

9. Subsequently, mark the event as a 'primary event' for Google.

9 Click on "Set this event as a `primary event` in Google.".

10. Finally, confirm by clicking 'Create event'.

10 Next, click on "Create event".

Conclusion

Using HubSpot to send offline conversions to Google Ads can greatly enhance your advertising efforts. By integrating your CRM data with Google Ads, you can track important customer interactions and sales.

By effectively leveraging your CRM, you can measure the true impact of your ads. This leads to smarter decision-making and helps allocate budgets to the most effective campaigns.

Regularly review your offline conversion data. This practice provides insights into which ads drive real results. You can update your strategies based on what works best for your audience.

Implementing these steps helps ensure that your advertising efforts are grounded in clear, actionable data. This approach supports sustained growth and better customer relationships.

Book an introductory call to explore how TripleDart can support your SaaS marketing goals.

Frequently asked Questions

What are the steps to integrate offline conversion tracking between HubSpot and Google Ads?

To integrate offline conversion tracking, start by setting up your HubSpot account to collect relevant data. Then, create a conversion action in Google Ads that corresponds with the actions tracked in HubSpot. Finally, connect the two platforms by linking the conversion data through HubSpot's settings.

Can you connect HubSpot forms to track conversions in Google Ads?

Yes, you can connect HubSpot forms to track conversions. By setting up conversion tracking in Google Ads and using HubSpot’s event tracking features, you can capture information from your forms. This allows you to see how many leads are resulting in sales after form submissions.

What is the benefit of using offline conversion tracking with Google Ads?

Offline conversion tracking allows you to capture sales or leads that occur outside of your website, providing a more comprehensive view of your campaign performance and enabling smarter bidding strategies in Google Ads.

Can I use a free tool like Zapier for sending offline conversions to Google Ads?

Yes, Zapier can be used to automate the process of sending offline conversion data from HubSpot to Google Ads, though certain advanced functionalities may require a premium subscription.

What should I do if I experience issues with syncing data between HubSpot and Google Ads?

Ensure that your accounts are properly linked and that any ad blockers are disabled during the setup. Check for any permissions issues in HubSpot or Google Ads and consult their support documentation or community forums for troubleshooting tips.

Jayakumar Muthusamy
How to Send Offline Conversions from HubSpot to Google Ads
Jayakumar is the Co-Founder and Head of Revenue Operations at TripleDart, where he leads the development of scalable marketing engines and Marketing & Sales Operations for B2B businesses. Jayakumar is dedicated to helping B2B companies with demand generation and streamlining their sales processes to enhance sales closure rates.

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