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February 6, 2025
Retargeting is a powerful tool that allows you to reconnect with users who have engaged with your content.
To set up a Document Ads retargeting audience on LinkedIn, you’ll utilize LinkedIn Campaign Manager to identify and reach those interested in your educational content or thought leadership pieces.
This strategy can significantly enhance brand awareness and boost the effectiveness of your advertising campaigns.
Incorporating Document Ads into your marketing strategy can also include integrating LinkedIn lead gen forms for easier conversions.
As you outline your campaign objectives, focus on creating compelling content that aligns with the needs of your audience, whether that be through carousel ads, text ads, or invite-only LinkedIn events.
The right setup will help you maximize the impact of your LinkedIn ads and drive meaningful results.
To begin, navigate to your LinkedIn Campaign Manager and click on 'Create Audience'. This initiates the process of building your retargeting audience.
Choose 'Create an audience using your contact or company list'. This option allows you to leverage existing data to form a targeted audience.
For specific targeting, select the 'Document' audience. This focuses your retargeting efforts on users who have engaged with your document ads.
Click 'Next' to proceed after making your selection, ensuring that your choices are reflected in the campaign setup.
Verify your audience settings by selecting 'Agree & Create'. This step finalizes your audience configuration before moving to advertising options.
Click 'Advertise' to proceed to the advertising setup, where you'll set up your retargeting campaign.
Select 'Create' to start configuring your campaign settings tailored to your retargeting goals.
Choose 'Campaign' to specify the type of campaign you wish to run, aligning with your retargeting objectives.
Select 'Capture leads or drive actions on your website' to define the goals for your campaign, focusing on conversions and engagement.
Click 'Next' to continue setting up your campaign, ensuring all settings align with your marketing strategy.
Select 'Retargeting' to set up your audience retargeting options, honing in on individuals who previously engaged with your ads.
Choose the 'Document' option to fine-tune your retargeting settings, ensuring your ads reach the most relevant audience.
Click on the audience you created to confirm your advertising target, aligning your campaign goals with your audience profile.
After confirming, close the setup window by clicking 'Close', ensuring all settings are saved.
Finally, enable 'Audience Expansion' to increase your reach and maximize the visibility of your ads.
Select the 'Document ad format' to finalize your preferred advertising layout, enhancing your campaign's appeal.
To conclude, click 'Save and exit' to complete your campaign setup, ready to launch your retargeting strategy.
Setting up Document Ads retargeting audiences on LinkedIn can significantly enhance your advertising efforts. By focusing on users who have engaged with your content, you improve your chances of conversions.
Incorporating these strategies can significantly improve the impact of your LinkedIn advertising efforts.
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To create effective Document Ads, ensure your content is engaging and visually appealing. Use clear calls to action to guide users toward your landing page. Keep your documents concise and informative to boost engagement and conversion rates.
To set up a retargeting audience, start by creating a list of members who engaged with your Document Ads. You can use LinkedIn's Matched Audiences feature to retarget users who have interacted with your ads, increasing the chances of conversion and ROI.
Document Ads must meet specific criteria to ensure they display correctly. Your files should be less than 100MB, with a maximum of 300 pages or 1 million words. Acceptable formats include PDF, DOC(X), and PPT(X), which allows for diverse content types.
Performance benchmarks can be tracked through LinkedIn's Campaign Manager. Key metrics to focus on include engagement rate, cost per lead (CPL), and overall campaign performance. You can gain insights to refine your strategy based on these metrics.
LinkedIn requires a minimum audience size of 300 members for retargeting. This ensures that your audience is large enough to yield meaningful engagement and conversion data while maintaining user privacy.
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