PPC
How to Set-up a Project in Ahrefs
February 6, 2025
Setting up a portfolio bid strategy in Google Ads can significantly enhance your advertising efforts.
Using automated bidding methods helps you achieve your advertising goals. This strategy groups similar campaigns together, maximizing your budget efficiency and improving performance metrics, such as conversions and brand awareness.
With options like target impression share and goal-driven bidding, you can easily tailor your approach to meet your unique objectives.
This flexibility ensures that you can promote your brand effectively while optimizing your ad spend. Learning how to set up these strategies will empower you to leverage Google Ads to its fullest potential.
In this guide, you will discover the steps to create an effective portfolio bid strategy that aligns with your advertising goals. You will gain insights into how to utilize Google’s AI to drive results and enhance your marketing approach.
Setting up a portfolio bid strategy in Google Ads can greatly improve your campaign performance. By grouping multiple ad groups under one strategy, you can manage your ad spend more efficiently.
When you create a portfolio bid strategy, you align it with your specific performance goals. This alignment ensures that the bidding matches the needs of all campaigns involved.
Using this approach allows for better campaign optimization. Google’s AI will adjust bids across all campaigns to maximize results, helping you reach your goals more effectively.
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Standard bid strategies focus on a single campaign or ad group. They allow you to set individual bids based on performance goals. In contrast, portfolio bid strategies group multiple campaigns and utilize Google’s AI to optimize bids across them, aiming to meet shared performance goals.
To create a new portfolio bid strategy, go to the Shared library in your Google Ads account. Click on "Bid strategies," then select the plus button to add a new strategy. You can choose your preferred type, such as target CPA or maximize conversions, and enter a name for your strategy.
Yes, you can use a portfolio bid strategy with a shared budget. First, set up your shared budget to include multiple campaigns. Then, assign your portfolio bid strategy to those campaigns. This allows the strategy to work within the confines of your overall budget while optimizing bids.
To optimize bid strategies, monitor your campaign performance regularly. Use conversion tracking to understand which strategies yield the best results. Adjust your targets based on data, whether that’s for target CPA or target ROAS. Consider using maximize clicks for campaigns focusing on traffic.
After creating your portfolio bid strategy, navigate to your campaigns. You can apply the strategy by selecting it from the bidding options in each campaign's settings. This enables all included campaigns to follow the same bidding approach, optimizing performance collectively.
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