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How to Set Up Predictive Audience in LinkedIn Ads

Likhith Reddy
|
January 21, 2025
How to Set Up Predictive Audience in LinkedIn Ads

Setting up a predictive audience in LinkedIn Ads can enhance your advertising strategy and boost your B2B marketing efforts. By using LinkedIn’s advanced algorithms, you can automatically create a custom audience that aligns closely with your target market. This feature helps you reach the right people, enhancing brand awareness and improving the effectiveness of your social media marketing campaigns.

In this article, you will learn how to navigate the setup process step-by-step. You will gain insights into how predictive audiences work and discover tips for optimizing your campaigns to achieve better results. With this knowledge, you can make informed decisions to maximize your advertising spend on LinkedIn.

Step-by-Step Tutorial on How to Set Up Predictive Audience in LinkedIn Ads

Step 1: Access the Audiences Section

  1. Sign into LinkedIn Campaign Manager.
  2. In the Navigation Panel, select the Audiences option under the Plan section.

1 Click on "Plan".

Step 2: Create a New Audience

  1. Select 'Create Audience' to begin the process of building the audience.

2 Then, click on "Create audience".

Step 3: Choose Predictive Audience

  1. Select the 'Predictive Audience' option to create a new audience.

3 Click on "Predictive audience".

Step 4: Name Your Audience

  1. Name your audience for easy recognition later.

4 Click on the element.

Step 5: Select Data Source

  1. Select the source for creating the predictive audience, such as the Contact or Company list.

5 Upload

Step 6: Configure Audience Details

  1. Select the specific company list as the data source, choose the audience size, and save the audience.

6 Afterwards, click on "Select data row 1".

Step 7: Finalize and Save

  1. Now select the audience size and create the audience.

7 Upload
  1. Agree and create the audience.

8 Upload

Conclusion

Setting up predictive audiences in LinkedIn ads can enhance your marketing strategy significantly. By using these audiences, you can target users more effectively. To maximize your results, continuously analyze your audience's performance. Adjust your strategy as needed to improve outcomes.

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Frequently asked Questions

What data sources can I use for Predictive Audiences?

You can use contact or company lists, Lead Gen Forms, conversions, and retargeting audiences as data sources for Predictive Audiences. Each source must meet specific requirements, such as having at least 300 member accounts.

How often do Predictive Audiences update?

Predictive Audiences refresh daily, using the most up-to-date version of your source data once it finishes processing. This ensures your audience remains current and relevant.

Is it possible to exclude certain members from Predictive Audiences?

Yes, during campaign setup, you can apply targeting filters to exclude specific audience attributes or members from your Predictive Audience.

What are the limitations on the number of Predictive Audiences I can create?

You can create up to 100 Predictive Audiences per ad account. This limit ensures manageability and optimal performance of your ad campaigns.

Likhith Reddy
How to Set Up Predictive Audience in LinkedIn Ads
Likhith Reddy is a seasoned paid ads expert with over 7 years of experience, working with more than 20 SaaS brands in Tripledart's portfolio. Leading a team of performance marketers, Likhith is dedicated to helping startups scale and optimize through data-driven paid media strategies, ensuring they achieve their key performance indicators (KPIs).

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