How to Set Up Retargeting Audiences on LinkedIn Ads

Retargeting on LinkedIn can significantly enhance your B2B marketing efforts by engaging prospects who have previously interacted with your brand.

This tutorial will guide you through setting up retargeting audiences on LinkedIn Ads, enabling you to strategically reach users who are already familiar with your offerings, thus increasing the likelihood of conversion.

By effectively utilizing LinkedIn's robust targeting capabilities, you can ensure your marketing messages are delivered to the right audience at the right time.

Step-by-Step Tutorial on How to Set Up Retargeting Audiences on LinkedIn Ads

1. Click Analyze to start the setup

Begin by accessing LinkedIn Campaign Manager and navigate to the 'Analyze' section. Here, you'll start the process of setting up your retargeting audience.

2. Next, click Sources to set up the Insight Tag

Proceed to the 'Sources' tab, which allows you to manage and set up the LinkedIn Insight Tag, essential for tracking visitor activity on your website.

3. Now, select Insight Tag to set up the retargeting tag

Choose the 'Insight Tag' option to generate a tracking code that will be installed on your website, enabling the collection of data for retargeting purposes.

4. Select Google Tag Manager as the setup method, copy the Partner ID

Opt for 'Google Tag Manager' as your preferred method for integrating the Insight Tag, and copy the Partner ID provided. This ID will be used to create a tag in Google Tag Manager.

5. To create a website visitor audience, go to Plan and select Audiences

Navigate to the 'Plan' section and click on 'Audiences' to start building your retargeting audience from the collected data.

6. Select 'Matched audience' to create the Website visitor audience

Choose the 'Matched Audience' option to utilize the data from your website traffic and create a retargeting list.

7. Click Website as the audience source

Identify the website as the source for your audience data, enabling you to retarget visitors based on their interactions.

8. Name the audience & click 'Manually enter page URLs' to specify conditions

Provide a name for your audience and choose to manually specify the page URLs that will define the conditions for audience membership.

9. Enter the number of days to include in terms of user engagement and specify the page URL to track its visitors

Determine the duration for which visitor data will be considered (e.g., 30, 60 days) and specify the page URLs you wish to track for retargeting purposes.

10. Finally Agree & Create the Audience

Once all settings are configured, agree to the terms and create your retargeting audience. This action initiates the tracking and audience building process.

Conclusion

Setting up retargeting audiences on LinkedIn Ads allows you to effectively re-engage users who have shown interest in your brand. By following the steps outlined above, you can create targeted campaigns that resonate with your audience's past interactions, ultimately enhancing your marketing ROI.

Remember to continually analyze your campaign performance and adjust your strategies to maximize effectiveness.

Book an introductory call to explore how TripleDart can support your SaaS marketing goals.