How to Set Up Retargeting Audiences on LinkedIn Ads

Retargeting is a powerful tool for getting your ads seen by the right people on LinkedIn. By setting up retargeting audiences effectively, you can reach users who have already interacted with your brand, whether they visited your website or engaged with your content. This method not only boosts visibility but also helps convert interested prospects into customers.

In this article, you will learn how to set up retargeting audiences on LinkedIn ads, turning your existing audience insights into a successful marketing strategy. With clear steps and best practices, you’ll be ready to enhance your LinkedIn advertising efforts.

Step-by-Step Tutorial on How to Set Up Retargeting Audiences on LinkedIn Ads

1. Click Analyze to start the setup

Begin by accessing LinkedIn Campaign Manager and navigate to the 'Analyze' section. Here, you'll start the process of setting up your retargeting audience.

2. Next, click Sources to set up the Insight Tag

Proceed to the 'Sources' tab, which allows you to manage and set up the LinkedIn Insight Tag, essential for tracking visitor activity on your website.

3. Now, select Insight Tag to set up the retargeting tag

Choose the 'Insight Tag' option to generate a tracking code that will be installed on your website, enabling the collection of data for retargeting purposes.

4. Select Google Tag Manager as the setup method, copy the Partner ID

Opt for 'Google Tag Manager' as your preferred method for integrating the Insight Tag, and copy the Partner ID provided. This ID will be used to create a tag in Google Tag Manager.

5. To create a website visitor audience, go to Plan and select Audiences

Navigate to the 'Plan' section and click on 'Audiences' to start building your retargeting audience from the collected data.

6. Select 'Matched audience' to create the Website visitor audience

Choose the 'Matched Audience' option to utilize the data from your website traffic and create a retargeting list.

7. Click Website as the audience source

Identify the website as the source for your audience data, enabling you to retarget visitors based on their interactions.

8. Name the audience & click 'Manually enter page URLs' to specify conditions

Provide a name for your audience and choose to manually specify the page URLs that will define the conditions for audience membership.

9. Enter the number of days to include in terms of user engagement and specify the page URL to track its visitors

Determine the duration for which visitor data will be considered (e.g., 30, 60 days) and specify the page URLs you wish to track for retargeting purposes.

10. Finally Agree & Create the Audience

Once all settings are configured, agree to the terms and create your retargeting audience. This action initiates the tracking and audience building process.

Conclusion

Setting up retargeting audiences on LinkedIn Ads can significantly improve your marketing efforts. By reaching users who have already engaged with your brand, you increase the chances of conversions.

With retargeting, your ads can reach people who are already familiar with your brand, making them more effective.

Keep in mind that patience is important. It may take up to 48 hours for your audience to build. However, it will continue to grow as more LinkedIn members engage with your content.

This method allows you to nurture leads and guide potential customers down the sales funnel. By effectively re-engaging users, you can enhance your marketing ROI and drive better results from your campaigns.‍

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