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How to Set Up Retargeting Audiences on LinkedIn Ads

How to Set Up Retargeting Audiences on LinkedIn Ads

Retargeting is a powerful tool for getting your ads seen by the right people on LinkedIn. By setting up retargeting audiences effectively, you can reach users who have already interacted with your brand, whether they visited your website or engaged with your content. This method not only boosts visibility but also helps convert interested prospects into customers.

In this article, you will learn how to set up retargeting audiences on LinkedIn ads, turning your existing audience insights into a successful marketing strategy. With clear steps and best practices, you’ll be ready to enhance your LinkedIn advertising efforts.

Step-by-Step Tutorial on How to Set Up Retargeting Audiences on LinkedIn Ads

1. Click Analyze to start the setup

Begin by accessing LinkedIn Campaign Manager and navigate to the 'Analyze' section. Here, you'll start the process of setting up your retargeting audience.

1 Click on "Analyze".

2. Next, click Sources to set up the Insight Tag

Proceed to the 'Sources' tab, which allows you to manage and set up the LinkedIn Insight Tag, essential for tracking visitor activity on your website.

2 After that, click on "Sources".

3. Now, select Insight Tag to set up the retargeting tag

Choose the 'Insight Tag' option to generate a tracking code that will be installed on your website, enabling the collection of data for retargeting purposes.

3 Click on "Insight Tag".

4. Select Google Tag Manager as the setup method, copy the Partner ID

Opt for 'Google Tag Manager' as your preferred method for integrating the Insight Tag, and copy the Partner ID provided. This ID will be used to create a tag in Google Tag Manager.

4 Click on the element.

5. To create a website visitor audience, go to Plan and select Audiences

Navigate to the 'Plan' section and click on 'Audiences' to start building your retargeting audience from the collected data.

5 After, click on "Plan".

6. Select 'Matched audience' to create the Website visitor audience

Choose the 'Matched Audience' option to utilize the data from your website traffic and create a retargeting list.

6 Then, click on "Matched audience".

7. Click Website as the audience source

Identify the website as the source for your audience data, enabling you to retarget visitors based on their interactions.

7 Click on "Website".

8. Name the audience & click 'Manually enter page URLs' to specify conditions

Provide a name for your audience and choose to manually specify the page URLs that will define the conditions for audience membership.

8 Click here.

9. Enter the number of days to include in terms of user engagement and specify the page URL to track its visitors

Determine the duration for which visitor data will be considered (e.g., 30, 60 days) and specify the page URLs you wish to track for retargeting purposes.

9 Next, click on "Manually enter page URLs".

10. Finally Agree & Create the Audience

Once all settings are configured, agree to the terms and create your retargeting audience. This action initiates the tracking and audience building process.

10 Afterwards, click on "Agree & create".

Conclusion

Setting up retargeting audiences on LinkedIn Ads can significantly improve your marketing efforts. By reaching users who have already engaged with your brand, you increase the chances of conversions.

With retargeting, your ads can reach people who are already familiar with your brand, making them more effective.

Keep in mind that patience is important. It may take up to 48 hours for your audience to build. However, it will continue to grow as more LinkedIn members engage with your content.

This method allows you to nurture leads and guide potential customers down the sales funnel. By effectively re-engaging users, you can enhance your marketing ROI and drive better results from your campaigns.

Looking for a reliable LinkedIn ads agency to elevate your marketing? Book an introductory call to explore how TripleDart can support your SaaS marketing goals.

Frequently asked Questions

What is LinkedIn retargeting?

LinkedIn retargeting involves displaying ads to users who have previously interacted with your brand, such as visiting your website or engaging with your content, to encourage further action or conversion.

How do I install the LinkedIn Insight Tag?

To install the LinkedIn Insight Tag, access your Campaign Manager, navigate to the 'Account Assets' tab, choose 'Insight Tag,' and follow the instructions to add the code to your website, either manually or through a tag manager.

What audience size is required for LinkedIn retargeting?

LinkedIn requires a minimum of 300 members in your retargeting audience to start serving ads. This ensures your campaigns have enough reach to be effective.

Can I target specific page visitors on LinkedIn?

Yes, you can target visitors based on specific page visits by manually entering page URLs and setting conditions in the 'Matched Audiences' section of Campaign Manager.

How long does it take for a retargeting audience to build?

It typically takes up to 48 hours for LinkedIn to process and build a retargeting audience after the Insight Tag has been installed on your website.

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