How to Set Up Shared Budgets in Google Ads

Shared budgets in Google Ads provide a streamlined approach to managing your ad spend across multiple campaigns. By allocating a single budget to several campaigns, you enhance efficiency and ensure optimal resource utilization.

This tutorial will walk you through the process of setting up shared budgets, offering insights into its benefits and best practices for digital marketing professionals.

Step-by-Step Tutorial on How to Set Up Shared Budgets in Google Ads

1. Select 'Tools' to begin the setup

• Log in to your Google Ads account and navigate to the main dashboard.
• Click on the Tools icon located in the top-right corner of the page.

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2. Next, navigate to 'Budgets and Bidding'

• From the dropdown menu, select Budgets and Bidding.

3. Now, access the 'Shared Budgets' section

• Click on Shared Budgets to manage your budget settings.

4. Click the '+' icon to create a new budget

• Press the + icon to initiate the creation of a new shared budget.

5. Enter a name for your shared budget

• Provide a descriptive name for your budget to easily identify it later.

6. Search and select campaigns for the budget

• Select the campaigns you wish to include within this shared budget.

7. Specify your desired daily spending limit

• Enter the total amount you plan to spend on a daily basis for all selected campaigns.

8. Finally, save your settings to complete the setup

• Click Save to apply the shared budget settings across the chosen campaigns.

Benefits of Using Shared Budgets

• Operational Efficiency: Streamline management by centralizing control over multiple campaigns.
• Improved Budget Utilization: Maximize the effectiveness of your ad spend by dynamically reallocating funds to high-performing campaigns.
• Strategic Flexibility: Quickly respond to shifts in market trends and campaign performance.

Conclusion

Shared budgets in Google Ads offer a strategic advantage for managing multiple campaigns under a unified financial plan. By following the steps outlined above, you can ensure that your ad spending is both efficient and effective, driving better results for your marketing efforts.

To explore further how shared budgets can benefit your SaaS marketing strategy, book an introductory call to explore how TripleDart can support your SaaS marketing goals.