How to Set Up Shared Budgets in Google Ads

Setting up shared budgets in Google Ads can simplify your campaign management and help you reach your advertising goals efficiently. By using a shared budget, you can combine the funds of multiple campaigns, making it easier to allocate resources based on performance and maximizing your digital marketing efforts. This method allows you to streamline your marketing budget and reduce the need for constant adjustments.

In this article, you will learn a step-by-step tutorial on how to set up shared budgets in Google Ads. This process is straightforward and designed to help you balance your pay-per-click (PPC) strategy across various campaigns. Understanding how to implement this can lead to better decision-making in your advertising strategy.

Step-by-Step Tutorial on How to Set Up Shared Budgets in Google Ads

1. Select 'Tools' to begin the setup

• Log in to your Google Ads account and navigate to the main dashboard.
• Click on the Tools icon located in the top-right corner of the page.

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2. Next, navigate to 'Budgets and Bidding'

• From the dropdown menu, select Budgets and Bidding.

3. Now, access the 'Shared Budgets' section

• Click on Shared Budgets to manage your budget settings.

4. Click the '+' icon to create a new budget

• Press the + icon to initiate the creation of a new shared budget.

5. Enter a name for your shared budget

• Provide a descriptive name for your budget to easily identify it later.

6. Search and select campaigns for the budget

• Select the campaigns you wish to include within this shared budget.

7. Specify your desired daily spending limit

• Enter the total amount you plan to spend on a daily basis for all selected campaigns.

8. Finally, save your settings to complete the setup

• Click Save to apply the shared budget settings across the chosen campaigns.

Benefits of Using Shared Budgets

• Operational Efficiency: Streamline management by centralizing control over multiple campaigns.
• Improved Budget Utilization: Maximize the effectiveness of your ad spend by dynamically reallocating funds to high-performing campaigns.
• Strategic Flexibility: Quickly respond to shifts in market trends and campaign performance.

Conclusion

Setting up shared budgets in Google Ads can streamline your marketing efforts. It allows you to manage multiple campaigns under one budget, making it easier to allocate resources effectively.
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By following these steps, you can optimize budget usage, improve campaign performance, and simplify your management tasks. Shared budgets help ensure that your advertising dollars work harder for you.

To explore further how shared budgets can benefit your SaaS marketing strategy, book an introductory call to explore how TripleDart can support your SaaS marketing goals.