How to Use the LinkedIn Ads Company Engagement Report

The LinkedIn Ads Company Engagement Report is an essential tool for businesses looking to understand how their target companies are interacting with their brand. This report provides valuable insights about engagement levels, helping you tailor your marketing strategies effectively. By tracking engagement metrics, you can see how well your ads resonate with potential clients.

To get started, it’s important to know how to navigate the Campaign Manager and access the report. This guide will walk you through each step so you can make the most of the available data. With this knowledge, you can optimize your LinkedIn ads and improve your overall marketing approach.

As you proceed, remember that understanding your audience’s engagement is vital. You will gain clarity on which strategies work best, enabling you to strengthen your connections on the platform.

Step-by-Step Tutorial on How to Use the LinkedIn Ads Company Engagement Report

1. Firstly, select the 'Plan' option on the navigation menu.

2. Under the 'Plan' option select 'Companies'

3. Select the duration, such as 'Last 90 Days', to view the activity at the company level.

4. Select the Specific Company list for which the data has to be viewed.

5. Additionally, you can select the campaign to analyze company-level engagement.

6. Next up, click on "Filters".

7. Now select the Engagement level from this filter and segment the companies.

8. Once that's done, click on the element.

9. Additionally, you can filter companies based on the range of clicks they've received.

10. Following that, click on "All".

11. Based on the application, this company engagement level data can be exported or saved as a company list/segment.

Conclusion

Using the LinkedIn Ads Company Engagement Report can significantly enhance your advertising strategies. This tool gives you insights into how companies engage with your ads, which is vital for B2B marketing.

This full-funnel marketing approach helps you connect with potential clients at every stage of their journey. For B2B marketers, understanding engagement can lead to more effective campaigns and higher conversion rates.

Make sure to consistently leverage insights from the Company Engagement Report. It empowers you to refine your strategies and align your messaging with your audience. As you become familiar with the report, your ability to engage effectively will grow.

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