Programmatic SEO Tools: How to Build the Best Toolkit for Your Team

Programmatic SEO is often unfairly stigmatized as a black-hat SEO tactic. It's also misconstrued to only benefit industries like real estate, where listing pages mimic one another.

However, when used strategically, programmatic SEO can positively impact various industries, such as B2B SaaS. By automating repetitive tasks, businesses can improve search engine rankings, drive targeted traffic, and ultimately boost conversions.

Advancements in AI have brought about a lot of changes in this process. We've re-learned what we knew about programmatic SEO and its impact on search engine optimization. Here are our findings:

What is Programmatic SEO?

Imagine you have an online jewelry store with hundreds of different earrings. Manually creating a unique product page for each earring would be time-consuming. By automating repetitive tasks, such as creating product pages, optimizing meta tags, and building backlinks, B2B Programmatic SEO can create multiple product pages that are optimized for specific keywords like "silver hoop earrings," "gold stud earrings," or "pearl drop earrings."  

There are two main types of automation in programmatic SEO:

1. Rule-based automation can help implement the best practices

2. AI automation (closely monitored by humans) should only be used for content optimization efforts.

This automation combined with programmatic SEO tools plays a key role in building effective SEO strategies.

Here are some of the best programmatic SEO tools to help you achieve your goals: 

13 Best Programmatic SEO Tools for Your Business

Programmatic SEO tools for keyword research:

1. UberSuggest 

Ubersuggest is a freemium programmatic search engine optimization tool that can help scale your operations. Ubersuggest covers three important aspects of programmatic SEO-

1. Scaling keyword lists based on seed keywords. It details related terms along with questions, prepositions, and comparisons, including the seed keyword to make sure you have all your bases covered
2. Identifying search trends and their contribution to the competitors’ traffic, helping you understand where to place your bets
3. Automated reporting on technical issues. If you’re using AI to scale operations, these features help rectify any oversight caused by the models 

Highlighted features

• Preposition keywords: Discover keyword combinations that can be used to create long-tail content for programmatic SEO strategies. For example, using the seed keyword "SEO tools," you can identify preposition keywords like "SEO tools for beginners" or "SEO tools for small businesses"
• Critical errors and warnings: Ubersuggest helps monitor technical SEO aspects such as duplicate content, multiple meta tags, etc. If you’re using AI tools for programmatic SEO pages. This ensures nothing slips through the cracks 

Pros

• Easy to use: The platform is user-friendly and straightforward, making it accessible to users of all experience levels
• Content inspiration: Offers helpful suggestions for creating content based on user search intent and trending topics

Cons

• Accuracy concerns: Some users report inconsistencies in keyword search volume data compared to other SEO tools

Customer reviews: 4.2/5 on G2

2. Ahrefs  

Ahrefs is an all-in-one SEO platform for programmatic SEO. Much like Ubersuggest's “Related Keywords” feature, Ahrefs offers “Matched Terms” while helping scale your keyword list for programmatic SEO strategies. Ahrefs allows you to filter keywords based on domain ranking, keyword difficulty, etc to determine which ones you can target. 

Highlighted features

• Matching terms report: Identify relevant keywords and their variations to create a comprehensive list of potential topics for your programmatically generated content.
• API integration: Allows you to integrate data directly into Ahref and automate tasks like backlink tracking or rank monitoring, which helps when you’re dealing with a large volume of pages for programmatic SEO

Pros

• Unmatched backlink data: Ahrefs boasts one of the most comprehensive backlink databases in the industry, providing accurate and detailed information
• Actionable insights: Ahrefs provides clear, actionable insights based on data analysis, helping you prioritize SEO efforts

Cons

• Steep learning curve: The vast array of features and data can be overwhelming for beginners
• High pricing: Ahrefs is one of the expensive SEO tools,  which may be out of reach for small businesses or solo entrepreneurs

Customer reviews: 4.5/5 stars on G2

Programmatic SEO tools for image design:

3. Canva   

Canva is a freemium online design platform that allows users to scale page design for programmatic SEO. It has a simple drag-and-drop interface with pre-made templates. There are millions of stock photos, graphics, and easy-to-use editing tools that help marketers (non-designers) speed up the design process.

Highlighted features:

• Drag-and-drop interface: If the aim of using programmatic SEO is to automate tasks and improve efficiency. Canva’s beginner-friendly interface ensures you don’t have to shell out expert resources to create designs for your programmatic SEO pages. 
• Pre-made templates: Get creative inspiration from a vast library of professionally designed templates, you can create and ship hundreds of pages for programmatic SEO without any hassle or expert oversight.

Pros

• Large asset library: Canva's vast library of pre-made templates, stock photos, and graphics offers a convenient one-stop shop for programmatic SEO design elements
• Collaboration features: Work seamlessly with team members on design projects, boosting productivity and communication

Cons

• Loading time: Canva experiences lags, which can hinder the design and export of files
• Limited design complexity: For advanced graphic design tasks requiring intricate details or custom elements, Canva might lack the necessary tools

Customer reviews: 4.7/5 stars on G2

4. Nimbus

Steal a page from Userpilot's programmatic SEO playbook. Create various comparison pages and use screen capture tools like Nimbus. It is a freemium browser extension and desktop application for capturing screenshots and recording screen activity. It helps showcase product capabilities and highlight features: 

Highlighted features

• Multiple screenshot modes: You can use Nimbus to create “how-to-do X“ pages for programmatic SEO. You can use it to capture full web pages, specific areas, scrolling content, or delay screenshots for dynamic elements
• Screen recording: Similarly, you can record video tutorials with Nimbus for “how-to” pages. You can capture your entire screen, a specific application window, or capture with your webcam and microphone.

Pros

• Annotation tools: Helps highlight specific areas or add notes to screenshots for better clarity
• Integrations: Integrates with other productivity tools like Evernote and Google Drive
• Cloud storage and sharing: Stores and shares screenshots and recordings online

Cons

• Limited free storage: The free plan offers limited cloud storage, requiring upgrades for frequent screenshots and recording users

Customer reviews: 4.5/5 stars on G2

5. Shutterstock 

Shutterstock is a leading online marketplace for royalty-free stock photos, illustrations, vectors, and video footage. Whether it is banners, blog images, or landing page designs, the customization stock images help scale design processes for programmatic SEO. It offers millions of high-resolution images and videos searchable by keyword, category, and other filters.

Highlighted features

• Massive content library: Search millions of stock photos, illustrations, vectors, and video clips to scale programmatic SEO production without a designated designer working on your programmatic SEO pages. 
• Advanced search tools: Refine your search by keyword, category, color, size, orientation, people, and other filters that help you connect your keyword research with the right visuals. 

Pros

• High-quality images: Renowned for its high-resolution and visually appealing stock content
• Easy-to-use interface: Intuitive search and browsing functionalities make finding content a breeze

Cons

• Subscription costs: While they offer subscription plans, they can be expensive for high-volume users or those with a limited budget
• Individual image prices: Single image purchases can be costly compared to some competitors

Customer reviews: 4.4/5 stars on G2

Content management systems for programmatic SEO:

6. WordPress

WordPress’ user-friendly interface with ample plugins makes it a great choice for programmatic SEO. With these tools, you can automate several SEO processes, such as meta tag optimization, XML sitemap generation, schema markup implementation, and content keyword analysis helping create hundreds or even thousands of pages for programmatic SEO. 

Highlighted features

• Import plugin: This plugin helps you automate the process of importing data from sheets and CSV files into your WordPress site. This can be useful for importing product information, blog posts, titles, meta descriptions, or any other type of data that you need on your site.
• Multipage generator plugin: This plugin helps you automatically generate multiple templatized pages of content for your WordPress site. This can be useful for creating things like product listings, category pages, or any other type of page that you need to create multiple versions of.

Pros

• Easy to learn and use: The intuitive interface and abundant online resources make it beginner-friendly
• Scalable and flexible: WordPress can grow alongside your website's needs, adapting from a simple blog to a complex e-commerce platform
• Thriving community: A large and active community provides support and resources

Cons

• Self-hosted requirements: Unlike hosted website builders, WordPress requires technical knowledge to set up hosting and manage website maintenance
• Security concerns: Being open-source, WordPress requires users to be vigilant about security updates and avoid vulnerabilities
• Limited customer support: There's no built-in customer service like other hosted website builders provide

Customer reviews: 4.4/5 stars on G2

7. WebFlow

Webflow’s robust CMS and flexible API allow developers to automate content creation, optimization, and publishing at scale. By leveraging dynamic content, custom interactions, and API integrations, Webflow empowers businesses to efficiently implement programmatic SEO strategies.

Highlighted features

• Dynamic Content: Webflow's Dynamic Content feature allows you to create templates and populate them with data from a variety of sources (like Airtable, Google Sheets, or custom APIs). This enables you to generate a large number of unique, SEO-optimized pages at scale.
• CMS Collection Items: Webflow's CMS allows you to create “Collection Items” which can be used to generate multiple pages automatically based on specific data, such as product details, blog posts, or location information. This helps you create a large number of unique, SEO-optimized pages for programmatic SEO.

Pros

• Clean code & SEO benefits: Webflow generates clean and semantic code, promoting website performance and search engine optimization
• Flexibility for developers: The ability to embed custom code for advanced functionalities and integrations

Cons

• Learning curve: While user-friendly, Webflow's design and code-blending approach may have a steeper learning curve than simpler website builders
• Design-centric focus: Content editing can feel less intuitive than dedicated CMS platforms focused on content management workflows

Customer reviews: 4.4/5 stars on G2

Programmatic SEO tools for content optimization:

8. Sider 

As mentioned before, with human oversight the programmatic SEO strategy can be ramped up using AI. Sider is a Chrome extension that allows users to interact with AI models like ChatGPT through a convenient sidebar interface. It is a virtual assistant that helps summarize, translate, and produce content. 

Highlighted features:

• Image generation: Sider's AI-powered image generation can rapidly create visually appealing and SEO-optimized images for programmatic pages, reducing design costs.
• AI-powered translation: Create multiple language versions of your PDF documents or online content to facilitate creating multiple programmatic SEO pages in native languages. 

Pros

• Streamlined workflow: Sider offers a convenient way to interact with AI tools without switching between applications
• Enhanced web browsing: AI functionalities like text summarization and code completion could streamline research and web development tasks.
• Content creation assistant: Sider is beneficial for programmatic SEO as it aids in idea generation and brainstorming

Cons

• Accuracy concerns: Without official information on the underlying AI model, concerns arise regarding the accuracy and reliability of the AI responses

Customer reviews: 4.9/5 stars on Chrome Web Store

9. Gemini

Gemini is a powerful AI chatbot developed by Google. Given the right prompt, Gemini can help you conduct keyword research, competitor analysis, or even on-page technical SEO. Suppose you’re looking to automate URL generation, creating title and meta tags. In that case, you can simply prompt Gemini chatbot with the appropriate conditions- “Write a compelling meta description for target keyword [keyword].” This will help automate the process for programmatic SEO. 

Highlighted features

Pros

• Google Sheets integration:  You can use Gemini to automatically populate certain data fields like URL slugs, based on product names or category information. You can even format cells for readability. 
• AI analysis: Gemini can provide recommendations for improving the content's SEO performance, such as adding relevant keywords, optimizing headings, and enhancing the overall structure.

Cons

• Potential for factual inaccuracies: While Gemini is powerful, verifying information from multiple sources is important, especially for critical tasks

Customer reviews: 4/5 stars on PCMag

10. Reword

Reword is an AI writing assistant designed to catalyze the process of creating high-quality content. Reword studies your blog to understand your audience and voice, ensuring that the AI content needs little editing before publishing. This tool can create topic clusters, headings, and subheadings for AI-generated content programmatic content as well. 

Highlighted features

• Reader intent focus: AI tools often sound robotic and drab. Reword helps you tailor your programmatic (or AI) content to specific reader intent, optimizing for engagement and conversions
• Editor and plagiarism checker: Reword helps avoid a long editing process by helping you check for plagiarism and edit copy and content for programmatic pages.

Pros

• Brand-specific voice: Ability to adapt to your brand voice, making your content consistent and recognizable

Cons

• Limited research capabilities: Reword may not be suitable for tasks requiring in-depth research or factual accuracy

Customer reviews: 4/5 stars on G2

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11. Byword.ai

Byword is a game-changer in the world of programmatic SEO. This AI-powered content generation platform empowers marketers to overcome the content creation bottleneck, a major hurdle for effective programmatic SEO strategies. 

Highlighted features:

• Automated content generation: Craft high-volume, SEO-ready content at scale. Simply provide relevant keywords and Byword will generate long-form articles, product descriptions, and landing pages optimized for search engines.
• N-dimensional SEO: Byword utilizes a sophisticated understanding of SEO factors. You can specify target keywords, content length, and writing style, ensuring that generated content aligns perfectly with your programmatic SEO goals.

Pros:

• SEO-friendly output:  Assists in crafting content optimized for search engine visibility
• Enhanced content appeal: Integration of suggested images can improve content engagement

Cons:

• Long-form content:  Designed specifically for lengthy content formats; not suitable for copywriting

Customer reviews: 3.5/5 stars on G2

Programmatic SEO tools for analytics:

12. Google Analytics 

Google Analytics, while not a tool specifically designed for programmatic SEO, can be a powerful asset in your programmatic SEO toolkit. By leveraging its comprehensive data and reporting features, you can gain valuable insights to refine your strategies and measure success.

Highlighted features:

• Insightful metrics: Tracks metrics like traffic source, user engagement, and conversion goals
• Customizable reports: Generates reports tailored to your specific needs and marketing goals
• Integrations: Integrates with other Google products, such as AdWords and Google Search Console, for a holistic view of your digital marketing efforts (paid and organic)

Pros:

• Extensive features: Caters to a wide range of website analytics needs, from basic traffic tracking to advanced conversion analysis
• Real-time data: Offers real-time insights into website traffic and user activity

Cons:

• Data overload: The vast amount of data available can be overwhelming for some users
• Privacy concerns: Issues may arise around data collection and privacy practices

Customer reviews: 4.5/5 stars on G2

13. SEMrush

Semrush is an SEO toolkit that works great for programmatic SEO as well. Beyond the standard keyword research and competitive analysis features, Semrush offers robust tools to monitor and refine your programmatically generated web pages after launch

Highlighted features:

• Keyword research: Identify high-volume keywords, analyze keyword difficulty, and discover long-tail keyword opportunities
• On-page optimization: Audit your website for technical SEO issues and receive recommendations to improve on-page optimization
• Backlink analysis: Monitor your website's backlink profile, identify backlink opportunities, and track your competitors' backlinks

Pros:

• Scalability: Adapts to your needs, offering both free and paid plans with additional features and higher data limits
• Customization: You can customize your dashboard and reports to focus on the most relevant data

Cons:

• Learning curve: Beginners may find the wide range of features challenging to learn
• Pricing: Premium features come at a higher cost compared to other  competitors

Customer reviews: 4.5/5 stars on G2

How Much Does Programmatic SEO Cost?

Programmatic SEO tools are great for automating tasks and saving time, but they're not a magic solution. You'll need a team with in-house SEO expertise to ensure your website doesn't look spammy and get the best results. Some tools require technical know-how to set up and maintain, which can add to the overall cost. So, while programmatic SEO may seem cheaper upfront, the long-term costs can be significant.

Does Programmatic SEO Work for B2B SaaS Brands?

Yes, programmatic SEO for SaaS can be highly effective for B2B SaaS brands looking to optimize their reach.  Let’s see a few examples below.

Airtable published multiple landing pages that follow a "document template" format for specific use cases. These pages provide their target audiences way to build structured processes.

Similarly, Calendly has created a vast document database detailing its integrations with various software such as Zoom, SalesForce, and Outlook. This helps them provide valuable information to increase customer retention while enhancing their SEO efforts-

DelightChat uses programmatic SEO to publish articles on competitors and alternatives to Shopify apps in their category. This helps their target audience build a good software stack while promoting their product in relevant lists:

Tripledart has worked with over 80+ B2B SaaS brands, helping them improve their marketing efforts through various channels like SEO, ABM, content marketing, etc. 

Our experience and expertise will help narrow down the best programmatic SEO strategy for your business and implement a cost-effective solution to grow your online presence. 

We work on a result-based pricing model, which ensures high accountability. The Tripledart team will act as an extension of your in-house team and proactively help you meet your business goals.  

Ready to supercharge your SEO efforts? Let Tripledart's experts help you leverage the power of programmatic SEO to meet your business goals.

Contact us today for a free consultation.