Brand & Content Services
Content That Turns Mindshare Into Market Share
We create authoritative content for B2B SaaS brands that attracts your prospects early, keeps you top of mind, and seals the deal when they're ready to buy.
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The Problem
You're investing in content but not seeing the results you deserve.
Volume blogging is now a commodity.
With AI, anyone can now churn out generic content on a dime. Without a sharp point of view and original insight, your content is just white noise.
Quick-wins don’t build tomorrow’s pipeline.
95% of your audience isn't in-market today. Content that chases only the 5% who are ready to buy brings revenue spikes now, but a pipeline cliff in 6 months.
When you’re not the brand buyers remember, deals stall.
The buyer journey now begins long before intent shows up; if your content hasn’t been guiding prospects along the way, they arrive at your demo already trusting someone else.
The Problem
We Create Content Gravity - Not “Yet Another Blog”
We blend brand content that earns trust early with demand content that converts late-stage buyers, so you stay top-of-mind and top choice.
Build authority and shape perception with the 95% who aren't actively buying but could be in the future.
Original Guides & Playbooks
Comprehensive, research-backed resources that position you as the go-to industry authority
What it includes
First-Party Research Reports
Proprietary data and insights that get quoted and shared and establish thought leadership
What it includes
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Editorial Properties & Newsletters
Regular, journalistic-style content that builds audience engagement and nurtures relationships
What it includes
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Online Events & Webinar Series
Virtual events that showcase your expertise and generate qualified leads
What it includes
First-Party Research Reports:
What it includes
What the client gets
Distribution / Repurposing
Starting at
Data gathering, survey design, in-depth analysis, and visual charts / infographics.
A comprehensive research report with actionable insights, data visualizations, and an executive summary.
Can be published on the website, shared as press releases, or repurposed as social media content and email summaries.
$6,000
Editorial Properties & Monthly Newsletters:
What it includes
What the client gets
Distribution / Repurposing
Starting at
Customer and market research to ascertain topics, SME interviews, editorial calendar planning, content writing, newsletter design, and scheduling.
Editorial blogs and a monthly newsletter; hosted on a dedicated subdomain for the editorial property.
Content can be distributed via the newsletter (each newsletter features one blog), or repurposed as LinkedIn posts.
$3000 for editorial strategy
$800 per editorial blog
(2500-3000 words) and newsletter adapt
$800 per editorial blog
(2500-3000 words) and newsletter adapt
Online Events & Webinar Series:
What it includes
What the client gets
Distribution / Repurposing
Starting at
Event planning, speaker sourcing, scripting, deck creation, event landing page, promotions, and technical registration setup.
A live event or series with a registration-ready website, professional content delivery for speakers and moderators, promotional content, recordings, and post-event summaries.
Recorded sessions can be posted on YouTube, with highlights shared on social media, blog recaps, and follow-up emails.
$8,000 for a 1 day event
$2500 a month for webinar series.
$2500 a month for webinar series.
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Brand Content Services
Convert interest into action from the 5% actively searching for solutions like yours.
Website Messaging & Copy
Compelling website copy to develop brand messaging that resonates with the target audience, improves SEO, and drives conversions across key web pages.
What it includes
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Customer Case Studies
Capturing the success stories of your customers in video and/or text formats. It includes gathering insights through interviews and developing a narrative that builds trust and credibility.
What it includes
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Competitor Comparisons & Battlecards
Side‑by‑side breakdowns that highlight your strengths, neutralize competitors’ claims, and give both Sales and buyers clear, confident reasons to pick you.
What it includes
Website Messaging & Copy:
What it includes
What the client gets
Distribution / Repurposing
Starting at
Customer and market research, SEO research, UVP canvas mapping, Brand messaging strategy, copywriting for homepage and key product/solution pages.
Conversion-focused website copy with supporting messaging frameworks.
Can be used on the website, adapted for digital ads, landing pages, and social media posts.
$3,000 – Home page copy
+ $1,000 (additional product, solution pages)
+ $1,000 (additional product, solution pages)
Customer Case Studies:
What it includes
What the client gets
Distribution / Repurposing
Starting at
Client interviews (scheduling and conducting), narrative development, copywriting, video production, and design/visual enhancements.
Polished case studies with videos, ready for digital publication, showcasing client success.
Ideal for the website, sales collateral, downloadable PDFs, and video social media content.
$1,000 per case study with video
Competitor Comparisons & Battlecards:
What it includes
What the client gets
Distribution / Repurposing
Starting at
Competitive research (3–5 key rivals), feature‑benefit teardown matrix, and sales workshop to capture common objections.
Polished external comparison page / one‑pager plus an internal sales battlecard with objection‑handling scripts and talk‑tracks.
Live on your website, (un)gated as a PDF, embedded in nurture emails, or used as leave‑behind collateral; quarterly refresh.
$1000 per competitor comparison & battlecard set
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Demand Content Services
Created in collaboration with
We've teamed up with content strategy experts at Draftt, led by Pallavi Dhody, to deliver brand & content services end-to-end. Our combined team handles all your content needs - Draftt brings expert storytelling and strategy, while TripleDart provides the design and technical muscle. Together, we take care of your entire content production process.
View Draftt's portfolio
Pallavi Dhody
Our Approach
Understand Your Audience
We dig deep to understand who your buyers are, their goals, jobs-to-be-done, and content preferences through:
Workshops with your team
Sales call analysis
Customer interviews
Consolidated value proposition mapping
Align With Your Goals
We collaborate across teams to sync with your business objectives, giving you a content dashboard that includes:
Timelines and deliverables
Content roadmaps
Process documentation and reusable templates
Create, Launch, and Distribute
We create standout content with distribution built in from the start, so every piece:
Delivers maximum impact
Extends across multiple channels
Scales your reach efficiently
Drives measurable results
Our Pricing
Designed for your content needs
Pick a single flagship content asset or a fixed-scope project.
Ideal for:
Teams with a clear, immediate content need who prefer to sign‑off project by project.
Asset
Starting at*
Original Guide / Playbook
$4,000
First‑Party Research Report
$6,000
One‑Day Virtual Event
$8,000
Webinar Series (monthly cadence)
$2,500 / month
Editorial Strategy Setup
$3,000
Editorial Blog + Newsletter Adapt
$800 each
Homepage Messaging Refresh
$3,000
Additional Site Page
$1,000 each
Customer Case Study (with video)
$1,000 each
Project Based
*Does not include design and web development costs
Prepay credits, spend them on any mix of assets each month.
Ideal for:
Teams wanting ongoing multi‑format content without new contracts each quarter.
1 credit ≈ $500
Asset
Credits
Approx. cash equivalent*
Original Guide / Playbook
10
$5,000
First‑Party Research Report
14
$7,000
One‑Day Virtual Event
16
$8,000
Webinar Series (per run)
5
$2,500
Editorial Strategy Setup
6
$3,000
Editorial Blog + Newsletter Adapt
2
$800
Homepage Messaging Refresh
6
$3,000
Additional Site Page
2
$1,000
Customer Case Study (with video)
2
$1,000
*Does not include design and web development costs
Content-Credit Subscription
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