How Helpshift Achieved 16x Pipeline Influence and 5x ROAS with LinkedIn ABM, SEO, and AI SEO
Helpshift’s ICP is specific: senior decision-makers at gaming companies, a concentrated market that is difficult to reach through broad-based paid tactics.
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"We partnered with TripleDart to handle our ABM, performance marketing, SEO, and, more recently, AEO/GEO. On the ABM side, they helped us define our ICP more tightly, segment our audiences more effectively, and build messaging tailored to each account segment and persona. That work also fed into how we approach performance: the targeting and messaging became more aligned rather than running in silos.
SEO runs alongside it all as a longer-term channel, and they have extended that into AEO/GEO, optimizing our content to show up in AI-generated answers across platforms like ChatGPT and Perplexity. It is not something most agencies are thinking about yet, so it has been a meaningful addition to the overall strategy.
We also use Slate, which is their tech platform for content creation and reporting, which keeps everything tied together without things falling through the cracks. It is a team that knows how to connect these functions rather than running them independently."
- Viral Patel, Head of Marketing, Helpshift




















"We get deep expertise across performance marketing, SEO, and CRM operations. Everything is an ecosystem, and there's a fluid connection between all these experts with senior oversight ensuring it comes together."
"What's different about TripleDart is they're really bringing that mix of both strategic and executional expertise. You listen to our business challenges, understand the industry, develop strategies, implement them efficiently, measure performance, and optimize results. That's pretty unique for an agency."
"When we ask for something, you give us what we ask for, but you also say, 'Just so you know, here's what I also found' or 'I think this would be a better way to do it.' An agency that can tell you things you don't know and elevate the client's ideas is very hard to find."
— Tina Robertson, VP of Global Growth Marketing at Atlas HXM
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Super helpful team! TripleDart helps tremendously with all aspects of our SEO enhancements from blog topics to technical recommendations to backlinking strategies (and more!). They are an amazing partner to collaborate with in an ever-evolving digital landscape.
Daniel Henderson,
Head of Digital Marketing, Glean




“TripleDart is our trusted partner for paid marketing. With a wealth of experience working within the SaaS marketing space, TripleDart brings invaluable insights and best practices to get the most out of paid campaigns. The team is dependable, takes ownership, and maintains agility to deliver. Overall, it's been a good experience working with them.”
Rahul Mantena,
Lead of Performance Marketing, CleverTap
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“It’s been over 8 months and the engagements with the Tripledart team feel like working with an extended team. They could smoothly plug into our existing team's structure and quickly fill gaps in our team. We leveraged their knowledge of SaaS marketing and built a structure for our go-to-market strategy. Their strong tactical/execution experience helped crack our focus distribution channels and set the product on a trajectory toward predictable revenue marketing efforts through performance channels.”
Narayanan Vyas,
Director of New Initiatives, Plivo
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