How TripleDart Supercharged Airbase's Growth with Strategic PPC Campaigns

Overview

Airbase, a leading SaaS company in the expense management industry, partnered with TripleDart Digital to revamp its digital marketing efforts. Airbase faced challenges in creating a sustainable pipeline of opportunities. They had the right fundamentals but struggled with creating attractive designs and creating multi-channel approaches.On top of that, they were about to be short of a key resource and were on the lookout for viable digital marketing expertise.

They sought TripleDart's expertise to diversify their marketing efforts and achieve sustainable growth, which TripleDart was able to achieve thanks to its incredible team and specialized strategies.

Services Provided

TripleDart Digital provided PPC services to Airbase, focusing on strategic campaign management, creative copywriting, and design. The goal was to optimize the lead generation efforts and add diversity. TripleDart aimed to move the marketing effort to multiple channels and drive consistent growth in the market.

The Challenges

Airbase approached TripleDart Digital after their performance marketer departed and recommended TripleDart as a trusted partner.

The main challenge for Airbase was the reliance solely on Google Ads for lead generation, which limited scalability. They needed to diversify their marketing channels and implement more effective PPC strategies to drive growth.

TripleDart’s Approach

TripleDart Digital devised a comprehensive PPC strategy tailored to Airbase's objectives and market dynamics:

Strategic PPC Campaigns

TripleDart developed targeted PPC campaigns across multiple channels to maximize engagement and conversion. We relied on creative copy and insightful content to build authority across different mediums and enhance the business's organic reach. Airbase already had the fundamentals down. All it needed was the push in the right direction.

Diversification of Marketing Channels

TripleDart expanded Airbase's marketing efforts beyond Google Ads. The strategic PPC campaigns tapped into other channels, both general like review sites and focuses like ABM, to engage a broader audience. This meant greater presence on Airbase on the web, leading to more qualified leads and ultimately creating better business opportunities for Airbase.

Continuous Optimization

TripleDart continuously monitored and optimized Airbase's PPC campaigns, adjusting targeting, ad creatives, and bidding strategies to maximize ROI and drive sustainable growth.

Eye Catching Designs

TripleDart identified that Airbase needed help in sparkling some creativity in LinkedIn collaterals for sustainable growth. We worked on 100+ creative assets for their LinkedIn team and are still their go-to choice for creative and attractive designs that comlimnet their brand image.

Targeted ABM Campaigns

TripleDart and Airbase worked together to identify potential high-value targets that were a great fit for the brand. The focused ABM approach allowed the brand to produce significant results quickly and efficiently.

Results Achieved

TripleDart's strategic approach yielded impressive results for Airbase:

• 183% Increase in ACV Quarter-over-Quarter.
• Scaled Pipeline from $300K to $900K per Quarter by optimizing the sales opportunity stages and focusing more on the discovery stage.

Diversification marketing channels proved to be an immediate success. The above results indicate an impressive growth trend and show sustainability over 2 quarters. With more effective PPC strategies, TripleDart continues to help Airbase triple its pipeline size and ensure continued success.

Key Takeaways

TripleDart Digital's PPC campaigns and diversification strategies played a pivotal role in supercharging Airbase's growth trajectory.

By diversifying marketing channels and optimizing campaign performance, TripleDart helped Airbase achieve remarkable growth in a very short time. The team at TripleDart has always maintained that one-size-fit-all solutions don’t work and the results here show how tailored strategies designed to solve specific client issues can help achieve success quickly.

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