How TripleDart Helped Commenda.io Generate 5x Leads and 70% More Clicks

Client Overview

Commenda.io provides a specialized platform that helps cross-border companies monitor and address their compliance requirements. Recognizing the importance of digital visibility in today's competitive landscape, they partnered with TripleDart to strengthen their online presence.

Commenda.io’s Challenges in Online Growth 

When Commenda.io came to us, they were struggling with several issues that were limiting their growth potential:

• Low Organic Traffic: Their website wasn't attracting enough visitors, limiting their brand visibility and awareness.
• Poor Keyword Rankings: Competitors consistently outranked them for important industry keywords, making it difficult to reach potential customers.
• Weak Backlink Profile: Their site lacked a strong network of quality backlinks, resulting in low domain authority.
• Content-Search Mismatch: Existing content wasn't properly aligned with user search intent, reducing engagement and conversion rates.
• Technical Website Issues: Various technical hurdles, including slow page speed, mobile usability issues, and broken links, were harming both user experience and search rankings.
• Low Conversion Performance: Ineffective landing pages and poor conversion optimization led to high bounce rates and minimal lead generation.
• Missing Blog Strategy: Without a strategic approach to blog content, they were missing opportunities for organic traffic growth.
• Inadequate Analytics: The lack of proper tracking and analytics made it impossible to measure performance and make data-driven decisions.

TripleDart’s Strategy: A Mix of SEO, Content Marketing, and CRO

1. In-Depth SEO Audit & Fixes:

Indexing Analysis: We evaluated how search engines were recognizing and storing the website's pages by identifying:

• Pages mistakenly blocked by robots.txt or noindex tags
• Duplicate content creating confusion for search engines
• Missing or improper canonical tags causing indexing conflicts

Crawling Efficiency: We improved how search engine bots navigate the site by addressing:

• Broken links identified using tools like Screaming Frog and Ahrefs
• Server errors (5xx) and redirect chains that were slowing down the crawling process

On-Page Optimization: We enhanced the site's relevance for target keywords through:

• Fixing schema markup errors using Google's Rich Results Test to improve appearance in search results
• Updating title tags, meta descriptions, and header tags to align with target keywords
• Restructuring the internal linking strategy to distribute link equity and guide users effectively

2. Content Strategy & Optimization: 

Content Optimization: We identified and enhanced existing content with traffic potential by:

• Analyzing target keyword search volume and traffic potential using Ahrefs
• Prioritizing bottom-of-funnel (BOFU) blogs for optimization
• Refining meta tags and headers to focus on primary keywords
• Adding relevant information under key headers to enhance content depth

Strategic Content Calendar: We developed a comprehensive content plan based on:

• Competitor analysis to identify high-traffic themes
• Coverage of related topics within themes to establish authority
• Addressing top, middle, and bottom-of-funnel topics systematically

Blog Expansion: We conducted in-depth research to identify additional high-intent content opportunities, creating a calendar that built on existing successes while expanding reach.

Programmatic SEO: We implemented programmatic SEO strategies by:

• Scaling content production efficiently
• Optimizing meta titles, descriptions, internal linking, and header structures
• Creating content clusters to establish topical authority and boost rankINGS

3. Conversion Rate Optimization Experiments

CTA Testing: We tested various call-to-action placements and form structures to increase conversion rates.

Data-Driven Experiments: We conducted systematic tests with keywords, landing pages, and content formats to improve performance.

Results

Our efforts culminated in measurable success:

• Traffic Growth: GSC clicks increased from 3,500 to over 6,000 per month, representing a 71% improvement
• Lead Generation: Monthly conversions increased from just 5 to more than 25, a 5x improvement in lead generation

• User Engagement: Our internal linking experiment enhanced average session duration by 32% while increasing conversions
• Click-Through Rate: A/B testing of title variations led to a 2% overall CTR growth.
• User Experience: Landing page and blog redesigns improved page speed and user-friendliness
• Website Migration: We conducted a smooth migration to Webflow with no significant traffic fluctuations, introducing country pages as subfolders to support future programmatic SEO initiatives

Team Behind This Success

• Manoj - Head of SEO
• Akshay - SEO Strategist
• Jeyasuriya - SEO Specialist
• Shraddha - Project Manager
• Pravin- Developer
• Madhusree- RevOps Specialist

Through strategic SEO work, content optimization, and conversion improvements, we helped Commenda.io significantly enhance their digital presence, generating more traffic and leads in a competitive market.

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