Scaling Content and Optimization for Search for Glean

Overview

Glean stands at the forefront of enterprise search solutions, pioneering the first AI platform dedicated to transforming knowledge discovery across corporate data. Positioned uniquely in the market, Glean offers a powerful blend of knowledge graph technology, advanced personalization, and Retrieval Augmented Generation (RAG), making them a trusted partner in generative AI for leading global enterprises. Despite their advanced technological base, Glean faced significant hurdles in scaling their content production to meet ambitious growth targets without straining their resources.

The Challenge

Glean's content team found themselves stretched thin, lacking the internal resources necessary to execute comprehensive SEO and content initiatives. They needed to not only create new content but also revamp existing content to drive growth. The demand to ramp up content production was critical as the company aimed to focus its internal efforts on other key marketing initiatives.

The Goal

The primary objective was to perform an audit of Glean’s website to gauge overall site hygiene, performance and quick win opportunities.  From there, the priority shifted significantly to increase organic traffic to Glean's website by enhancing content volume and quality, thereby establishing a stronger online presence without overburdening their internal team.

What appealed to Glean was our team structure, which always features an Organic Growth Manager, SEO Specialist, Content Editor, Writers, Designers, and Developers. Our comprehensive team composition allows TripleDart to act as an extension of their internal marketing team and ensures that all aspects of the content creation process were expertly managed, allowing Glean to concentrate on other business goals.

The Strategic Solution

Recognizing these needs, our TripleDart team commenced their engagement with Glean on September 1, 2023. The initial strategy involved:

Technical SEO and On-page Optimization: For the first two months, TripleDart focused on technical SEO improvements and site hygiene without altering existing content. This foundational work was essential to ensure that the website was fully optimized and ready for a scaled content strategy.

Content strategy: We created a product-led content strategy focussing on the core solution they are offering, and the pain points that Glean solves. We also created the right content calendar.

Efficient and Consistent Content Production: Starting in November 2023, TripleDart began delivering five SEO-optimized content pieces per month. The content was tailored to meet Glean’s quality standards and align with its brand voice, ensuring consistency and relevancy.

Results

Since the initiation of this partnership, TripleDart Digital has helped stop a loss of traffic due to lack of SEO hygiene and also successfully produced 22-25 high-quality content pieces thus far. The results have been transformative:

Monthly Trend:

SEO - New Users Trend

Sustained Increase in Organic Traffic: Glean has seen a significant and continuous rise in organic site traffic to begin 2024.  By almost doubling their new visitors to the website and clicks in February and March, respectively, this further validated the effectiveness of our strategic content program and ability to appear highly in the Search results.

Scalability and Quality: The ability to produce a consistent volume of content has allowed Glean to scale its marketing efforts effectively while maintaining high standards of quality and brand alignment.

Ongoing Success: TripleDart continues to work with Glean, consistently driving relevant traffic to their site and supporting their ongoing marketing objectives.

Final Words

TripleDart Digital's strategic approach to SEO and quality content production at scale has not only relieved Glean's internal team from the extensive demands of content creation but has also significantly boosted their online visibility and engagement.

This clearly shows how a well-structured, hands-on SEO and content team can achieve remarkable growth in traffic and operational efficiency, proving invaluable for SaaS companies like Glean looking to expand their digital footprint.  If you’re interested in getting similar results for your come, contact us today and let’s get alignment on your goals.