How To Outsource Enterprise SEO Effectively in 2025

For enterprise SaaS companies, SEO is more than just ranking higher on Google. It means driving organic traffic, building brand authority, and staying ahead of the competition. It is also essential to ensure your content engages the right audience at the right time to maximize conversions.

With thousands of product pages, knowledge bases, and resource hubs, managing SEO in-house can quickly become a challenge. Keeping up with algorithm updates, optimizing technical SEO, and executing a content strategy at scale is tough. It requires dedicated expertise and significant resources.

That’s why many enterprises turn to outsourcing. A specialized freelancer or SEO agency can bring proven strategies, deep industry experience, and tools to help you scale efficiently. 

But is outsourcing the right move for your business? And how do you choose the best partner?

This guide covers everything you need to know, from evaluating your enterprise SEO needs to selecting the right outsourcing option.

Why Outsource Enterprise SEO?

Before we get to the question above, let’s take a moment to set the context with an example. As the head of Growth at a SaaS company, your in-house SEO team manages traffic, content, and technical fixes. But while traffic grows, conversions remain flat with very few visitors signing up for demos or trials.

Your team is overwhelmed. Do you keep pushing forward, or do you outsource SEO to a specialized agency that can optimize traffic and conversions?

Let’s explore some key reasons why outsourcing SEO could be for someone like you.

• If you want to use data to improve results: In-house teams can be bogged down by daily tasks, leaving limited time for in-depth analytics. Agencies, however, have the resources to dive into data, track user behavior, and continuously run A/B tests to refine strategies and improve conversion rates. This ongoing optimization can be difficult for in-house teams to manage consistently.

• If you want to optimize the whole funnel: In-house teams often lack the bandwidth to focus on every stage of the funnel, from top-of-funnel content to lead nurturing and conversion. A specialized agency, like one focused on SaaS, can bring deep industry insights to optimize each step.
• If you are struggling to adapt to changing search intent: SEO isn’t static, and neither is user intent. Agencies, by nature, are more agile and equipped to stay on top of algorithm changes and evolving search behavior. For instance, during the December 2024 Google Core Update, the average rank fluctuation was 2.8 positions (slightly higher than the 2.5 seen in the November update). Agencies are better positioned to manage multiple accounts, track these fluctuations across different industries, and pivot strategies swiftly to ensure your SEO remains effective
• If you are on a deadline: Bringing on a full-time SEO hire can take months to recruit, onboard, and train. With an agency, you get immediate access to professionals who can hit the ground running and deliver results within your desired timeframe.
• If you want to scale fast: In-house teams often face limitations in terms of resources and time, especially when scaling SEO efforts. Conversely, agencies have the infrastructure and expertise to manage multiple projects at once. This allows them to rapidly scale across different markets, websites, and campaigns, without compromising quality.
• If you are on a budget: Another perk of outsourcing is cost-efficiency. Hiring a full-time SEO specialist can be expensive, especially when you factor in salaries, benefits, and training. With an agency or freelancers, you can allocate your budget to specific tasks and pay only for the expertise you need (without the overhead costs of a full-time hire).

If any of these sound familiar, outsourcing enterprise SEO could be the right solution for you.

The cost associated with outsourcing enterprise SEO

Enterprise SEO requires more time, resources, and expertise than traditional SEO. That’s why pricing is higher. Most agencies charge between $11,500 and $21,500 per month, depending on the level of service.

Since enterprise SEO is more complex, pricing models vary, including:

Hourly-based pricing

If you're unsure how much work is required to meet your SEO goals, hourly pricing allows you to adjust the scope.

According to a study by Ahrefs, the most popular hourly rate for SEOs is between $75 and $100, with 24% of providers charging this range.

Retainer-based pricing

With a retainer model, you pay a set fee each month or quarter for a specific amount of work. The agency and client agree on a clear scope and deliverables, and the agency focuses on meeting those goals over time.

The study mentioned above also suggested that the most popular retainer rate for SEOs is $500–$1,000 per month, which 20.4% of providers charge. A larger group, 42.8%, charges between $501 and $2,000 monthly. Interestingly, 68.8% of SEOs charge $2,000/month or less, while only 31.2% command retainers of $2,001 or higher.

It’s important to note that this model typically requires a higher upfront commitment than hourly pricing. So assess your budget before proceeding.

Project-based pricing

With project-based pricing, you pay a fixed fee for a specific project with a set timeline. This could include an in-depth site audit or a major content project. The agency will work to complete the agreed-upon tasks within a defined period.

The most popular per-project fee is between $2,501 and $5,000, with 21.2% of providers charging within this range. 60.6% charge $1,001 or more, and 50.6% charge $2,000 or less. This model can work well for you if you're working on a one-time SEO project. 

What SEO services can you outsource?

Outsourcing SEO allows you to choose the specific areas that need attention, or you can hand over your entire SEO strategy. Here are some of the key services you can outsource:

• Technical SEO audits: A comprehensive audit ensures your site is optimized for search engines. It checks your website’s structure, page speed, mobile friendliness, and more.
• On-page optimization: This includes optimizing individual pages for target keywords, improving meta tags, headings, and images, and making your content search engine-friendly.
• Content creation: Outsourcing content creation can include blog posts, landing pages, articles, and other forms of written content.
• Backlink building: Building high-quality backlinks from reputable websites improves your domain authority. SEO experts can handle outreach, guest posting, and link placement.
• Local SEO: If your business serves a specific geographic area, outsourcing this service can improve your website’s visibility in local searches, manage online reviews, and set up local business listings.
• Analytics reporting: They can monitor enterprise SEO metrics for performance, conversions and identify opportunities for improvement.

In-House vs. Outsourced SEO

Before you decide if you really need to outsource SEO, consider the following factors to get a complete picture.

How To Choose the Right Enterprise SEO Partner

Both agencies and freelancers can meet your SEO needs. Your decision will come down to your budget and how much involvement you want in the process.

An SEO agency is the right fit for you if:

• You need access to a skilled team: With an agency, you’ll have a dedicated account manager and a team of professionals working on your SEO.
• You require advanced tools: Agencies use premium SEO tools that might be out of reach for freelancers.
• You want cross-industry experience: Agencies bring diverse insights from working across multiple industries, enriching your SEO strategy.
• You need consistent reporting: Agencies provide regular, detailed reports to track progress and adjust strategies as needed.
• You have large, complex goals: Agencies are well-equipped to handle high-volume, strategic SEO tasks.

However, if you only need help with a specific part of your SEO, like content, keyword research, or link building, a freelancer may be the better choice, especially if you’re working with a tight budget.

To sum it up, a freelancer might be a better choice if:

• You’re looking for cost-effectiveness: Freelancers generally have lower overhead costs. According to a pricing study, SEO agencies charge 138% more than freelancers.
• You need a faster turnaround: Freelancers typically have less red tape. That means they can start working faster and with fewer delays.
• You prefer personalized attention: Freelancers offer more direct communication and a hands-on approach to your project.‍
• You have specific, short-term needs: Freelancers provide more flexibility for focused SEO tasks and short-term projects.

Key Factors To Consider When Outsourcing Your Enterprise SEO

When outsourcing enterprise SEO, the stakes are high. Your brand’s visibility, traffic, and ultimately, revenue are on the line. With so many agencies claiming to offer the best solutions, you have to be strategic in your selection process.

Here’s everything you need to look for to select an SEO agency that can truly move the needle for your enterprise.

1. Demonstrated experience with complex site structures

If your website has over 500 pages or multiple subdomains, you need an agency with proven experience in managing large-scale SEO projects. Ask for case studies where the agency successfully revamped SEO for similarly complex websites, focusing on optimizing technical aspects such as crawling issues, duplicate content, and internal linking structures.

2. Customized reporting with actionable insights

Look for an agency that uses tools like Google Data Studio or Tableau to present data in a way that provides insights you can act on. A good SEO agency should not only give you traffic and ranking reports but should also deliver specific action items, such as “Improve the mobile page speed on these 50 high-traffic pages” or “Optimize on-page SEO for blog posts on ‘XYZ topic’ to target long-tail keywords.”

3. Specialized technical SEO expertise for enterprise needs

The agency should have in-house technical SEO specialists who are proficient in dealing with issues such as site architecture optimization, JavaScript rendering, and crawl budget management. If your site is built on platforms like Shopify, Magento, or WordPress, make sure the agency can resolve platform-specific technical challenges like URL structure or meta tag issues.

4. Proven capability to scale content strategies

If you want to expand your content strategy, ask how the agency plans to scale content production while maintaining quality. They should have experience managing editorial calendars with consistent output of optimized content (say producing 10 blog posts a month or managing SEO for hundreds of product pages).

5. Experience in cross-channel SEO integration

If you’re running PPC campaigns alongside SEO, make sure the agency understands how to integrate SEO and paid media strategies. A good agency should offer insights on aligning your organic search strategy with paid ads to ensure you’re maximizing keyword opportunities.

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Ask how they track the impact of SEO on your paid media performance and vice versa.

6. Adaptability to algorithm changes

When shortlisting an SEO agency, ensure they have a proven track record of quickly adapting to algorithm updates. Algorithm changes, like Google’s core updates, can significantly impact rankings and traffic, and agencies specialized in your industry will have the expertise to adjust strategies swiftly.

7. No false guarantees (focus on process over outcomes)

An SEO agency’s red flag is if they promise #1 rankings in Google or quick results. Instead, they should explain how they plan to systematically improve your SEO over time. Ask them for detailed strategies they’ve implemented for similar-sized businesses that led to incremental improvements in search rankings and conversions.

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A trustworthy agency will focus on the "how" rather than the “what” (e.g., “We’ll improve your technical SEO by tackling site speed issues, broken links, and fixing your mobile-first indexing”).

3 Best Agencies To Outsource Enterprise SEO

When you’re outsourcing an SEO agency for enterprise-level businesses, you need a partner with the expertise, tools, and experience to tackle the scale and complexity of your SEO needs.

Here are three top agencies that excel in enterprise SEO:

1. TripleDart

Notable clients: Sprinklr, Moengage, Sense, Pepper, MobStac, Factors AI, Payu, Goodera, and more.

Trustpilot rating: 4.7

Pricing: Starting from $3500

Triple Dart stands out as a B2B SEO agency due to its proven track record with 100+ clients. The agency leverages advanced tools like SEMrush, Ahrefs, Hotjar, and MS Clarity to craft data-driven strategies that drive measurable results. Triple Dart’s global SEO expertise ensures success in diverse markets through multilingual SEO tailored to each audience. 

Their customizable solutions evolve with your business, while biweekly reports focus on ROI and actionable insights to track progress and optimize performance. 

Take the example of Glean. Glean faced challenges with limited content production and a weak SEO presence. 

TripleDart tackled this with a two-pronged approach:

• Auditing Glean’s website to improve SEO health and identify quick wins
• Driving organic traffic through five SEO-optimized content pieces per month

The outcome was a steady rise in organic traffic, improved site performance, and greater visibility for Glean’s target audience. TripleDart helped them double clicks from 17.1K to 33.7K in just four months. They also boosted new users from 33K to 66K between November 2023 and March 2024.

2. WebFX

Notable clients: Verixon, Subway, Wrangler, Stanley Security, and more.

Trustpilot rating: 3.8

Pricing: Starting from $11,500/month

WebFX is a full-service SEO agency focused on revenue-driven strategies. They offer custom SEO plans tailored to clients’ specific industries, goals, and website needs, covering on-page, off-page, and technical SEO. Their approach integrates data-driven decision-making with proprietary tools like MarketingCloudFX to track ROI and optimize performance.

3. SiegeMedia

Notable clients: Stash, Chime, Zillow, Hippo, and the Zebra

Trustpilot rating: Not available

Pricing: Custom pricing 

Siege Media is a full-service marketing agency that offers SEO consulting with a fully remote team spanning the US. Their services include keyword research, internal linking, SEO audits, and A/B testing. They cater to e-commerce, fintech, and SaaS businesses, delivering results that matter.

In addition to SEO, Siege Media also manages reputation and handles web development, supporting your brand’s growth at every stage.

Outsource Your Enterprise SEO with an Agency You Can Trust—TripleDart!

We’ve covered the benefits and best practices for outsourcing SEO. Now it’s up to you to decide whether to manage it in-house, hire a freelancer, or partner with a professional SaaS marketing agency. Whichever route you choose, it's key to clarify your goals, avoid common mistakes, and ensure your SEO partner can meet your expectations.

Outsourcing SEO can save time, reduce costs, and improve campaign management. It frees you up to focus on other areas that drive results. To find the right partner, vet candidates carefully, create clear SOPs, and set specific goals. 

An enterprise SEO agency like TripleDart Digital drives measurable growth, dominates markets, and unlocks 3x your business’s potential with customized strategies.

Ready to scale? Schedule an intro call with TripleDart today to explore how we can help you achieve your goals.