The 11 Best SaaS SEO Agencies to Scale Up Your Business

More than anything else, a SaaS SEO agency helps you grow your business organically. That's why finding the right SaaS SEO agency should be one of your top priorities.

Furthermore, if you want to build solid ground in the SERPs and attract the right prospects to your business, partnering with an agency partner is a must. An agency partner works closely with your marketing team to build a scalable organic growth engine that can become a constant source of revenue for your business.

Hence, we bring you this list of the very best SaaS SEO agencies of 2024 so you can pick one that aligns with your search engine optimization needs.

Why is SEO Important for SaaS Companies?

Before diving into the list of the best SaaS SEO agencies, let's look at some of the key benefits of SEO for SaaS.

• SEO helps SaaS companies appear prominently in the SERPs. This way, your website can get visibility among your ideal customers. By optimizing content around specific keywords, you attract users who are actively looking to buy solutions like yours.
• Compared to paid advertising, SEO provides a cost-effective way to attract users. Once your site ranks on Google, you don't need to invest additional money in paid ad campaigns.
• High search rankings signal credibility and trustworthiness to users. It represents authority and thought leadership. Occupying top positions in SERPs improves your brand reputation and helps you convert prospects into loyal customers.
• SEO allows you to build high-quality content assets that attract regular readers to your branded content. These people have a high potential to convert into paying customers for your business.

Top 11 SaaS SEO Agencies in 2024

1. TripleDart

Overview

TripleDart is a SaaS SEO agency that's fiercely dedicated to helping its SaaS clients with organic growth. They have an experienced team of SEO growth strategists and content managers to take your SaaS business to the next level.

Strengths

TripleDart brings specialized SEO knowledge tailored specifically to SaaS companies. They've worked with over 50 startups to help them improve topical authority and also achieve the desired conversion rate. They provide you with a team of domain experts who use proven frameworks to put your organic growth in agile mode.

TripleDart focuses on driving results—whether it’s improving search visibility, attracting quality leads, or sustaining your SERP presence in a competitive SaaS market.

Notable Clients

TripleDart's client roster includes names like Moengage, Hiver, Sprinklr, Atlan, and PayU.

Review

"The team is very knowledgeable about SEO, SERP and other fundamentals of content marketing. We have been working with them for many months now, and they have helped us build our content platform." - RP (Source)

2. Omniscient Digital

Overview

Omniscient Digital is a SaaS SEO agency that specializes in helping B2B SaaS companies maximize their growth potential through content-led SEO strategies. They conduct deep SEO audits, analyze competitors, and develop customized B2B SaaS SEO strategies. Becasue of their great track record, they've made it to our list of top SaaS SEO agencies of 2024.

Strengths

The leadership team at Omniscient Digital has extensive prior experience in content, SEO, and growth roles in B2B SaaS companies.

Notable Clients

Notable clients include Jasper, Order.co, GatherContent, Adobe, Hotjar, and Smartling.

Pricing

Full-service pricing plans start at $10000.

3. Single Grain

Overview

Single Grain is one of those SaaS SEO agencies that puts relentless effort into improving your search rankings and organic traffic through expert SEO and content marketing efforts.

The SEO team at Single Grain helps you build and execute a SaaS SEO strategy that reduces dependence on paid ad campaigns. At the same time, they focus on getting you high-intent website traffic.

Strengths

If you're looking for a SaaS SEO agency that optimizes SEO ROI, look no further because Single Grain is a team that puts its heart and soul into getting you the best returns from your organic marketing investments.

Notable Clients

Single Grain has worked with clients like Amazon, Uber, Airbnb, and Salesforce.

Review

"They consistently provide great work and are always available." - Co-Founder, Financial Software Company (Source)

4. Directive

Overview

Directive is a unique SaaS SEO agency that aligns performance content with SEO to help you get the desired pipeline growth. They provide comprehensive SEO services tailored to the needs of B2B SaaS companies. The team at Directive performs regular technical SEO audits to keep your website's SEO in shape. At the same time, they use high-quality content creation as their key weapon to help you grow your business organically.

Strengths

Directive has a proven track record of helping SaaS companies improve online visibility and revenue through holistic SEO and content marketing services.

Notable Clients

Their client roster includes names like Calendly, Stack Overflow, Zoominfo, Blackline, and Supermetrics

Review

"Game-changer for our growing tech company" - Jackie W. (Source)

5. Yes Optimist

Overview

Yes Optimist is a SaaS SEO agency that uses white-hat SEO strategies to help SaaS businesses scale and expand. They're a bunch of SEO and content strategists who take a solution-oriented approach to SaaS SEO.

Strengths

This B2B SaaS SEO agency engineers your branded content so that it delivers tangible results in terms of organic traffic and conversions. They prioritize empathy and human interaction to create customized SEO strategies for product-led companies.

Notable Clients

Yes Optimist's client roster includes Submittable, Sendbird, Kubera, Popmenu, and Pixelcut.

Pricing

Full-service engagements start at $10000.

6. Skale

Overview

If you're looking for an end-to-end SaaS SEO agency, then Skale might be an excellent fit for your business. They help turn SaaS SEO into a growth machine, significantly increasing pipeline and ARR.

The team at Skale focuses on creating user-centric content to help you attract relevant website traffic and leads.

Strengths

As a B2B SaaS marketer, you can rely on this SaaS SEO agency to help you build your SEO and content marketing strategy from the ground up. If you're a startup with no experience in SEO, you can consider hiring Skale as your organic growth marketing partner.

Notable Clients

Skale's list of notable clients includes Rezi, Flodesk, Slite, Maze, and Happy Scribe.

Review

"Skale shows that they're not only providing link-building services but are an agency that fully understands SEO." -  SEO Manager, Happy Scribe (Source)

7. SEO Growth Partners

Overview

Are you looking to get organic growth with a wide range of SaaS SEO services? SEO Growth Partners is your one-stop SaaS SEO agency that takes care of all your strategic SEO requirements. Whether it's technical SEO audits, market analysis, or keyword Research, they've got you covered when it comes to everything related to SaaS SEO.

Strengths

An innovative team, SEO Growth Partner is an agency that you rely on to get consistent leads and conversions for your SaaS website. They have a good track record of working with reputed SaaS brands, and that's why they're one of the best SaaS SEO agencies of 2024.

Notable Clients

SEO Growth Partners has worked with companies like Silver Lining, Pacific Clinic of Natural Medicine, ZenSports, and Trusted Nurse Staffing LLC.

8. Kalungi

Overview

Are you looking to give wings to your search engine performance? Kalungi is a SaaS SEO agency offering end-to-end digital marketing services. It's a SaaS SEO agency that provides scalable and transparent SEO solutions.

Strengths

Kalungi's primary strength lies in its ability to offer cohesive search engine optimization services. Their team works diligently to combine content, technical SEO, paid, digital PR, and CRO strategies to get you the best possible results for your B2B SaaS business.

If you're looking to dominate the organic search results in your niche, then check out this agency and the work they've done for their SaaS clients.

Notable Clients

Kalungi's client roster includes names like CPGvision, triValence, Aware360, Patch, Beezy, and SocialLadder.

Pricing

Full-service engagements start at $45000.

9. SimpleTiger

Overview

How can we forget SimpleTiger when enlisting the best SaaS SEO agencies of 2024? Simple Tiger uses proprietary technology to perform in-depth and accurate keyword research for its clients. The team at SimpleTiger has experience working with small and large SaaS companies in helping them scale their business with SEO.

Strengths

They have industry-specific playbooks for SaaS companies. SimpleTiger tailors their services to your specific SEO needs. Also, it's one of those agencies that focuses on achieving sustained growth for your business with the help of organic search marketing strategies.

Notable Clients

SimpleTiger's list of clients includes names like Maxio, Atara, Jotform, Chargify, Capsule, Leapsome, and Instabug.

Review

"They helped us scale dramatically while maintaining positive ROI." - (Source)

Pricing

SEO packages start at $3000 per month.

10. StraightNorth

Overview

StraightNorth is an SEO agency that has worked with businesses from various verticals, such as B2B, B2C, and e-commerce. They have a team of 100-plus SEO professionals in different locations. The team at StarightNorth stays abreast of the latest in the SEO industry to help you get the best results for your SaaS business.

Strengths

StraightNorth integrates SEO, paid ads, web design, and creative services to help you get relevant qualified leads. They have over 25 years of experience providing full-service digital marketing solutions to small and big companies.

Notable Clients

StraightNorth's list of clients includes names like Acieta, Aligned Modern Health, AMS Fulfilment, Bluepay, Boston Analytical and Figo.

Pricing

Pricing plans start at $1500 per month.

Review

"StraightNorth really works" - Jane J. (Source)

11. WebFX

Overview

WebFX is a SaaS SEO agency with a 91% client retention rate. It's a team of 500-pus digital experts who have been persistently working with SaaS companies to exceed their expectations. They provide a whole range of SaaS SEO services, such as keyword research, link-building, on-page SEO, off-page SEO, technical SEO, and content creation.

Strengths

WebFX is a 28-year-old agency with an excellent track record in all aspects of SEO consulting and search engine marketing. They have worked with numerous SaaS brands to help them with data-backed and AI-powered SEO services.

Notable Clients

WebFX's list of clients includes names like Jiffy Lube, Pen National Gaming Inc., Peapod, Stanley Security, Zagg, Verizon, and Wrangler.

Pricing

SEO pricing plans start at $3000 - $5000 per month.

Review

"The team members at WebFX are always amiable and knowledgeable."-Marketing Specialist, Garage Door Spring Manufacturer (Source)

How do you Choose the Right SEO Agency for Your SaaS Business?

Remember that choosing the right SEO partner can be a game-changer for your business. An agency offers you a team of well-rounded experts so you can sit back and see your website grow.

But how do you choose an agency that understands your vision and converts it into consistent business outcomes? Here's a quick checklist:

• Look for an agency that understands your niche. It's ideal to work with a team that has experience working with companies in your industry. Browse through their client list to learn about who they've worked with and the kind of work they've done.
• Read through their case studies to know about the depth of their knowledge. You want to choose an agency that has the confidence to help you achieve your revenue targets with SEO.
• Research their pricing structure and their processes. Do these align with what you expect from an SEO agency? If yes, then go ahead and get them onboard.
• Look for an agency that regularly updates you on the campaigns they're running for your SaaS business.

Advantages of Working With a SaaS SEO Agency

Many B2B marketers are sceptical about outsourcing SaaS SEO to an agency because they're not aware of the benefits of such a partnership. Here are some advantages of working with a dedicated SaaS SEO agency to execute your organic marketing campaigns:

• Get access to talented SEO experts equipped with the latest SEO knowledge and tools.
• By hiring an external partner, you can stop worrying about the day-to-day execution of your SEO campaigns. Moreover, you can focus on the big picture and experiment with the strategic aspects of your SaaS SEO efforts.
• A team of experts helps you to improve your website and your brand's overall user experience. This way, they don't just help you with short-term gains from organic marketing but longer-term results as well.
• Outsourcing SaaS SEO allows you to choose a team that works within your budget and also adapts to changing market conditions.

Hire the Right Growth Agency for Your Business

The process of choosing the best SaaS SEO agency may take time and effort. But once you find an agency that suits your business, it's all worth it.

At TripleDart, we have worked with 100-plus tech companies to help them grow their sales pipeline with effective SEO strategies. Do check out our case studies to learn about the results we've got for our clients. If you think we'll be the right organic growth partner for your business, book a free call with one of our experts.

FAQ

What is a SaaS SEO agency?

A SaaS SEO agency works as marketing partner that specializes in helping SaaS brands. Their core expertise lies in search engine optimization. Such agencies run various SEO campaigns to enhance a SaaS business’s online visibility.

By hiring an SEO agency, a SaaS business can benefit from expert guidance, higher search engine rankings, and sustained traffic growth.

Why do I need a SaaS SEO Agency?

A SaaS SEO agency can significantly benefit your business by improving its online visibility. SEO agencies stay up-to-date with the latest Google algorithm changes and SEO best practices to help you get the most out of your SEO goals.

They analyze your target audience, competitors, and unique selling points to create and execute customized SEO plans for your SaaS business. Hiring an SEO agency is a cost-effective way to stay ahead of your competition.

What type of SEO Clients do you have experience managing?

At TripleDart, we have experience managing startups, scale-ups, and enterprise SEO clients. Some of our clients include names like Sprinklr, Moengage, Sense, Pepper, MobStac, Factors, Payu, Goodera and Apty.

How can SEO help my inbound marketing strategy?

SEO helps improve a SaaS website's visibility in Google's SERPs. It enables your branded content and your landing pages to rank on Google, allowing prospects to discover your business. Moreover, content-driven SEO helps you to create value-driven content that lets you build a strong relationship with yours prospects.

The strategy helps you to build a loyal fanbase and consistently attract paying customers for your software as a service.