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How to Get Organic Backlink Outreach for Your Website
October 14, 2024
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It's a tale as old as marketing itself—leaders are constantly tasked with proving the ROI of every expense, campaign, and A/B test. They meticulously manage tight budgets, ensuring every resource is used efficiently. The recent wave of security and privacy regulations has only added to the challenge. With stricter cookie policies, paid ads have become less targeted and more costly to run than ever before.
In times like these, SEO is the most cost-effective marketing channel for lean teams on a tight budget. According to a SEMrush survey, 91% of marketing experts achieved success with content marketing in 2021. But while SEO doesn’t involve direct financial expenses, it is an effort-intensive process that requires a dedicated team and time to see results. The downside is that you spend months working on one strategy or playbook before you find out if it works.
And that’s where most marketing teams bear the brunt. They often approach SaaS SEO with a one-size-fits-all outlook, relying on strategies from high-authority brands or simply mimicking competitors, hoping for similar success. Unfortunately, this shortcut approach rarely delivers the desired results. SEO strategy needs to be customized for products individually. SaaS businesses in the same industry will need different SEO strategies simply because their offerings and their target audience may differ.
Take customer support software in the ecommerce space, for instance. Zendesk provides a robust, customizable solution for large enterprises, while Gorgias, with its ease of use, is best suited for small and medium-sized businesses(SMBs).
Similarly, Jira is a project management software best suited for engineering teams, while Asana is fit for businesses and teams of all shapes and sizes. Because of their varied audience segments, the content strategy for Jira may target keywords containing the terms “product development” and “track engineering focus” whereas Asana targets terms such as “productivity tool” and “scale marketing campaigns”.
Note that a well-established brand might use broadly related keywords to cast a wider net and reach a larger audience. In contrast, an SMB will rely heavily on commercial or bottom-of-the-funnel (BOFU) keywords which drive sales and revenue. This highlights that SEO can serve multiple purposes and success doesn’t always mean the same for everyone. Most novices confuse SEO with “traffic growth” but the success of SEO as a channel is not necessarily measured by SEO tools with just traffic numbers. Our SEO strategy should be tailored to your SaaS company’s specific goals and stage of growth.
Behind every high-performing SaaS company is a story of strategic SEO brilliance, where the right tactics turn complex algorithms into opportunities. In this collection of case studies, we will dive deep into real-world SEO transformations that didn’t just generate traffic, but paved the way for long-term, scalable success.
Here are some great SaaS SEO case studies to show how each SaaS SEO goal can be achieved.
TripleDart helped Glean double clicks from 17.1K to 33.7K in 4 months. They also helped double new users on the website from 33K to 66K between November 2023 to March 2024.
With their content team stretched thin, Glean struggled to scale content production to meet business goals. Despite a limited presence on SaaS SEO channels, Glean was not able to revamp its website and SEO strategy as key marketing initiatives consumed the majority of the marketing team’s time.
To address Glean's content production challenges and limited SEO presence, TripleDart implemented a two-pronged strategy. This approach focused on:
Here’s how we did it -
Before ramping up content creation, TripleDart addressed Glean’s site hygiene and technical SEO improvements that would help increase domain authority. These changes included areas like optimizing page loading speed, improving site structure, removing broken links, etc.
We published 5 high-quality blogs per month, focusing on the core solution. These blogs were tailored to Glean’s quality standards, maintaining their brand voice and relevancy.
With TripleDart acting as an extension of Glean’s marketing team, they were able to achieve a consistent and sustained increase in organic traffic. Apart from this, the initial SEO efforts towards site hygiene increased their visibility for the search algorithm and potential customers alike.
Phyllo saw a dramatic increase, growing from 2 leads to 39 leads month-on-month with a few strategic adjustments in their SaaS SEO approach.
They also witnessed a staggering 1,850% surge in total events including leads, opportunities, MQLs, SQLs, and customers.
When Phyllo approached TripleDart they had set content processes in place and were able to produce consistent quality content with their in-house content marketing team.
However, Phyllo’s goal was to increase leads and conversions through its organic channels.
TDD leveraged MS Clarity to analyze user behavior, identifying customer pain points and triggers. Using this data we created targeted content that directly addressed these challenges and objections. This included creating content around FAQS related to pricing, and features, crafting detailed ‘How-to guides to highlight Phyllo’s valuable features, and writing blogs focused on ICP trigger points, such as “Challenges with Free APIs.”
We also relied on paid channels to distribute product-explanatory videos and GIFs to educate users at the bottom of the funnel and drive them toward conversion.
While the existing content on Phyllo’s website was detailed and attracted customers, it lacked the elements needed to convert them. To solve this issue, we focused on using product screenshots and explanatory videos within the content. Highlighting the product throughout the content helped drive conversion events.
Note: Apart from this we leveraged gated assets for keywords with high intent, guiding potential customers further down the marketing funnel. This strategy boosted the number of qualified leads, giving the sales team more opportunities to engage with the prospects.
With TripleDart’s SaaS SEO strategy, Spendflo is now generating 13.5K total clicks and 322K impressions, driving significant visibility and engagement.
Spendflo is a software tool for managing SaaS subscriptions, including buying, negotiating, renewing, and tracking. As a leader in the niche market, identifying high-intent keywords was a challenge.
Consequently, Spenflo struggled to increase traffic and demo conversions from SEO.
We concentrated on the following aspects of Spendflo’s content marketing efforts:
We leveraged technical SEO audits, comprehensive keyword research, internal linking, and on-page optimization to ensure that the site was optimized for search engines to uncover and rank for relevant keywords. This allowed them to appear in more searches and increase website traffic and total impressions.
To improve demo bookings we identified opportunities to create lead magnets. These were simple changes such as banner implementations and CTA placements on pages with popular content, prompting the customers to explore more.
With TripleDart’s approach, Rezolve.ai achieved a 208% increase in URL clicks and 65% increase in leads generated. Their leads increased from 19 to 45 in just 6 months.
When Rezolve.ai approached TripleDart, they were facing issues in increasing organic traffic and converting existing traffic into relevant leads.
Rezolve.ai published great content but lacked in terms of site health. This held them back as search engine algorithms undervalued their content due to spammy backlinks, and suboptimal SEO practices related to meta tags and internal linking. We conducted a thorough SEO audit and implemented technical SEO best practices to improve site health. This improved the website’s overall credibility leading to better visibility.
To enhance user engagement and conversions, we implemented a series of strategic website enhancements. We introduced dynamic side GIF banners to capture attention, contextually relevant CTA banners to encourage specific actions, and exit-intent popup banners to offer incentives. These changes created a more engaging and effective website, ultimately resulting in increased lead generation.
Lastly, we created and optimized the content funnel. At first, we focused on bottom-of-the-funnel (BOFU) keyword research to capture existing demand and then slowly moved up the funnel to the middle and top-of-the-funnel to build awareness. This increased website traffic.
In just three months after onboarding TripleDart, RevenueHero experienced a staggering 200% increase in organic traffic. Beyond this, the platform also saw over 1.17K clicks and 106K impressions every month.
RevenueHero had already established a steady content marketing process. They were regularly publishing blog posts but their website traffic remained stagnant for a long period.
Their main objective was -
With clear SaaS SEO goals in place, the TDD team crafted and implemented a custom model to position RevenueHero in front of its ideal audience.
TripleDart published over 30,000 words of high-quality content, tailored toRevenueHero’s product offerings. The difference between the previously published content and the new content was the Hub and Spoke content model. It improved the business's reader engagement and established topical authority for search engine optimization.
Apart from this, the team identified niche keywords that were highly relevant to the product offerings. These keywords, with high conversion potential and low competition, allowed the brand to rank higher in search engine results without having to compete against well-established brands.
Siloed marketing teams often struggle to align their strategies with broader business goals. Internal teams are often overburdened with multiple tasks, limiting their ability to focus on strategic initiatives. As a result, it can be challenging to keep up with the latest search engine updates and SEO trends in the industry.
An external perspective can provide a fresh outlook and help identify opportunities for improvement. A dedicated SaaS SEO agency like TripleDart can offer unbiased insights and guidance to optimize your marketing efforts.
Partnering with TripleDart offers several advantages:
Ready to elevate your marketing strategy? Schedule an intro call with TripleDart today to discuss your specific needs and explore how we can help you achieve your goals.
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